Senior SEO, GEO Strategist – Ecommerce

🔥 0 minutes ago

🇷🇴 Romania – Remote

⏰ Full Time

🟠 Senior

🛍️ E-commerce

👻 Ghost score 25%

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Logo of Hustler Marketing

Hustler Marketing

51 - 200 employees

🛍️ eCommerce

📣 Marketing

☁️ SaaS

eCommerce • Marketing • SaaS

Hustler Marketing is an award-winning email marketing agency specializing in driving brand growth for eCommerce businesses. They offer comprehensive services, including email marketing, SMS marketing, and User-Generated Content (UGC) ads, focusing on improving key metrics like Click-through Rates, Open Rates, and Customer Lifetime Value. The agency prides itself on a data-driven approach, strategic email list growth, and a commitment to delivering high ROI for over 350 brands. Hustler Marketing is recognized for their innovative strategies, particularly in retention marketing, and for their adaptability to different email marketing platforms. They emphasize personalized service by assigning account managers to a maximum of three clients, ensuring focused attention and tailored strategies. The agency also explores ad buying and conversion rate optimization, ensuring a holistic approach to marketing that integrates customer acquisition with retention.

📋 Description

• Develop, manage, and execute strategic organic search initiatives for ecommerce clients • Own SEO strategy across an assigned portfolio of ecommerce clients • Build prioritized SEO roadmaps aligned with technical SEO, content, authority building, UX, conversion optimization, and business objectives • Identify growth opportunities across product, category, collection, editorial, buying guide, and comparison pages • Conduct in-depth technical SEO audits • Analyze performance using Google Analytics 4, Google Search Console, ecommerce platform data, crawling tools, rank tracking software, and SEO platforms • Investigate rankings, traffic, conversions, revenue, and visibility changes to identify root causes • Distinguish SEO performance from seasonality, promotions, merchandising, paid advertising, product availability, tracking issues, and market changes • Collaborate with Developers, Content Writers, Designers, Outreach Specialists, and Account Managers • Translate technical SEO findings into prioritized development tickets • Monitor implementation quality and validate completed recommendations • Lead client strategy meetings, performance reviews, and quarterly business reviews • Present evidence-based strategic recommendations and commercial impact to clients and stakeholders • Develop and improve GEO and AEO methodologies, frameworks, deliverables, reporting, and measurement systems • Research AI search platforms including Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Microsoft Copilot • Perform prompt research on consumer product discovery through AI platforms • Evaluate client visibility across AI search platforms and identify opportunities involving citations, recommendations, structured data, entity consistency, product feeds, authority signals, reviews, and content extractability • Stay informed about SEO, GEO, AI search, ecommerce, and search algorithm developments • Contribute strategic analysis to Hustler Marketing's own SEO initiatives • Share industry research with the Head of SEO & GEO and wider team • Support internal departments with SEO expertise • Report directly to the Head of SEO & GEO

🎯 Requirements

• Significant hands-on experience leading SEO strategy for ecommerce websites • Strong experience with Shopify or Shopify Plus and BigCommerce • Advanced knowledge of technical SEO for large ecommerce websites and product catalogs • Experience using Google Analytics 4, Google Search Console, Screaming Frog, Ahrefs, Semrush, Looker Studio, and other SEO analysis tools • Understanding of keyword research, search intent, information architecture, internal linking, on-page optimization, and ecommerce content strategy • Ability to connect SEO performance with conversions, transactions, average order value, and revenue • Experience diagnosing SEO performance changes while accounting for paid campaigns, promotions, merchandising, seasonality, and tracking issues • Ability to translate SEO audits into prioritized implementation roadmaps and development requirements • Excellent analytical, critical thinking, and problem-solving skills • Ability to prioritize high-impact opportunities • Excellent written and verbal English communication skills • Strong organizational skills, accountability, responsiveness, and ability to meet deadlines • Availability and responsiveness during Mondays to Fridays, 3-6 PM BCN time • Ability to consistently work 30-35 hours per week, approximately 140 hours per month • Stable internet connection • Laptop or desktop computer capable of attending virtual meetings • Openness to receiving and providing constructive feedback • Working knowledge of GEO, AEO, AI search platforms, or AI-powered discovery tools is highly desirable • Familiarity with structured data, product feeds, entity optimization, AI visibility measurement, and ecommerce SEO best practices is advantageous • Experience with Magento, Adobe Commerce, Salesforce Commerce Cloud, WooCommerce, headless commerce platforms, SQL, Python, JavaScript, APIs, log-file analysis, or advanced data visualization tools is a plus

🏖️ Benefits

• Fixed-rate monthly salary paid in USD • First two months are a trial-and-adaptation period paid at full rate • Regular performance reviews every 9-12 months, with the first after 3-6 months • Re-evaluation of the role and workload after 6-12 months

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