Senior SEO, GEO Strategist – Ecommerce

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Hustler Marketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

📣 Marketing

☁️ SaaS

eCommerce • Marketing • SaaS

Hustler Marketing is an award-winning email marketing agency specializing in driving brand growth for eCommerce businesses. They offer comprehensive services, including email marketing, SMS marketing, and User-Generated Content (UGC) ads, focusing on improving key metrics like Click-through Rates, Open Rates, and Customer Lifetime Value. The agency prides itself on a data-driven approach, strategic email list growth, and a commitment to delivering high ROI for over 350 brands. Hustler Marketing is recognized for their innovative strategies, particularly in retention marketing, and for their adaptability to different email marketing platforms. They emphasize personalized service by assigning account managers to a maximum of three clients, ensuring focused attention and tailored strategies. The agency also explores ad buying and conversion rate optimization, ensuring a holistic approach to marketing that integrates customer acquisition with retention.

📋 Description

• The main purpose of the Senior Ecommerce SEO & GEO Strategist is to develop, manage, and execute strategic organic search initiatives that drive sustainable revenue growth for our ecommerce clients. • This includes leading SEO strategy across a portfolio of ecommerce brands while helping shape our emerging Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) services. • You will be responsible for analyzing performance, identifying growth opportunities, solving complex technical SEO challenges, and translating data into actionable strategies that improve organic visibility, conversions, and revenue. • You will work closely with Account Managers, Developers, Content Writers, Designers, and other specialists to ensure recommendations are effectively implemented and aligned with each client's commercial objectives. • Alongside client work, you will contribute strategic insights and analysis to Hustler Marketing's own SEO initiatives, supporting inbound lead generation and helping evolve our agency's SEO, GEO, and AEO methodologies. • The Senior Ecommerce SEO & GEO Strategist will report directly to the Head of SEO & GEO while working collaboratively with other departments.

🎯 Requirements

• Significant hands-on experience leading SEO strategy for ecommerce websites • Strong experience working with Shopify or Shopify Plus and BigCommerce (experience with Magento, Adobe Commerce, Salesforce Commerce Cloud, WooCommerce, or headless commerce platforms is an advantage) • Advanced knowledge of technical SEO, particularly for large ecommerce websites and product catalogs • Strong experience using Google Analytics 4, Google Search Console, Screaming Frog, Ahrefs, Semrush, Looker Studio, and other SEO analysis tools • Excellent understanding of keyword research, search intent, information architecture, internal linking, on-page optimization, and ecommerce content strategy • Proven ability to connect SEO performance with business metrics including conversions, transactions, average order value, and revenue • Experience diagnosing SEO performance changes across organic search while accounting for paid campaigns, promotions, merchandising, seasonality, and tracking issues • Strong experience translating SEO audits into prioritized implementation roadmaps and actionable development requirements • Excellent analytical, critical thinking, and problem-solving skills • Ability to independently prioritize high-impact opportunities instead of producing generic SEO recommendations • Excellent written and verbal English communication skills with confidence presenting strategy and performance to clients and senior stakeholders • Strong organizational skills, accountability, responsiveness, and ability to consistently meet deadlines • Experience working remotely and collaborating across cross-functional teams is a major advantage • Working knowledge of GEO, AEO, AI search platforms, or AI-powered discovery tools is highly desirable, although practical curiosity and willingness to learn are valued more than claiming expertise • Familiarity with structured data, product feeds, entity optimization, AI visibility measurement, and ecommerce SEO best practices is a strong advantage • Experience with SQL, Python, JavaScript, APIs, log-file analysis, or advanced data visualization tools is considered a plus • Must be available and responsive during office hours (Mondays to Fridays between 3-6 PM BCN time) • Must consistently work 30-35 hours per week (approximately 140 hours per month) • Must have a stable internet connection and a laptop or desktop computer capable of attending virtual meetings • Must be open to receiving constructive feedback while also providing thoughtful feedback to colleagues to help improve team performance.