Fullstack Digital Marketing Manager

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3 days ago

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IBMC

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Recruitment • Consulting • B2B

IBMC is a Indonesia-focused business services firm that helps local and international companies enter and operate in Indonesia. They provide HR outsourcing and recruitment (including customer support, tech, and healthcare staffing), employer-of-record services, consulting, tax and accounting, incorporation assistance, market research, business licensing, and certification support (e. g. , Halal, GMP, export). IBMC emphasizes local regulatory expertise, tailored B2B services, and client-focused support to simplify compliance and accelerate growth in the Indonesian market.

51 - 200 employees

Founded 2022

🎯 Recruiter

🤝 B2B

📋 Description

• Lead, mentor, and manage a team of specialists in Performance Ads, CRM, and SEO, fostering a high-performing, collaborative environment. • Provide strategic direction, guidance, and constructive feedback to help the team achieve individual and collective goals. • Develop and execute full-funnel digital marketing strategies across Meta, Google Ads, email marketing, and SEO in alignment with business objectives. • Oversee media planning, CRM journeys, and SEO content strategy, ensuring strategic integration across channels. • Direct the Performance Ads team in campaign setup, optimization, and performance tracking, with a focus on ROI, conversions, and CAC. • Guide the CRM specialist in crafting and optimizing customer journeys, automations, and campaign performance. • Ensure effective budget management and maximize paid media performance across all platforms. • Own the digital marketing reporting process, ensuring timely delivery of actionable insights and performance updates. • Analyze campaign and market data to identify trends, gaps, and growth opportunities. • Lead the development of creative briefs and collaborate with design and video teams to ensure impactful, on-brand campaign assets. • Manage project timelines, workflows, and output quality for all digital campaigns. • Collaborate closely with Web Development, Sales, Media, and PR teams to ensure integrated, cross-functional marketing efforts.

🎯 Requirements

• Minimum 5 years of experience in digital marketing, with at least 2 years in a leadership or managerial role. • Proven track record in **Performance Advertising** (Meta, Google Ads), **CRM/Email Marketing**, and **SEO**, with hands-on campaign execution and team management. • Experience working in a **fast-paced, high-pressure agency environment**, ideally with exposure to clients in **financial services, proprietary trading, hedge funds, or fintech**. • Strong analytical mindset with proficiency in tools like Google Analytics, Meta Ads Manager, Klaviyo/Mailchimp, SEMrush, or Ahrefs. • Solid understanding of customer lifecycle marketing, segmentation, and performance-driven growth strategies. • Demonstrated ability to lead high-performing teams and manage complex, multi-channel digital campaigns under tight deadlines. • Excellent communication and cross-functional collaboration skills — able to align with design, development, sales, and media teams. • Comfortable managing digital marketing budgets and delivering measurable ROI. • Creative eye and experience working with designers and videographers to deliver compelling digital assets. • Fluent in English, both written and spoken.