Marketing Specialist

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🕒 March 31

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iCareManager

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

☁️ SaaS

🤝 B2B

📋 Compliance

SaaS • B2B • Compliance

iCareManager is a cloud-based, all-in-one Electronic Health Record (EHR) and care-management platform built for human services and long-term care providers. It consolidates clinical and administrative workflows—such as eMAR, ePrescribing, medication management, person-centered care plans (PCP/ISP), incident reporting, staff training, time & attendance, billing, and integrations—into one configurable system tailored for IDD providers, assisted living, residential programs, case management agencies, and correctional health. The platform emphasizes security and compliance (SOC 2 Type II, HIPAA), offers mobile access and integrations via open APIs, and includes AI-powered analytics to reduce errors and optimize care delivery.

📋 Description

• This is a remote position. • We're looking for a sharp, self-driven Marketing Specialist who thrives across the full marketing spectrum - from SEO strategy and email automation to AI-powered workflows and performance analytics. • This isn't a siloed role. • You'll work across channels and functions, owning execution while contributing to a broader strategy. • You'll report directly to the Head of Marketing & Design and play a central role in scaling our marketing engine - bringing both creative thinking and data-driven discipline to everything you do. • If you're someone who moves fast, stays current with the evolving marketing landscape (including AI), and takes pride in measurable results, we'd love to connect. • This position supports multiple brands operating under one parent company , giving you exposure to diverse markets, audiences, and campaigns - all within a unified team and vision. • Build, deploy, and manage AI agents to automate and scale marketing workflows - from lead nurturing and content pipelines to campaign execution and reporting. • Plan, execute, and optimize marketing campaigns across organic, paid, and owned channels. • Write and edit compelling marketing content across formats - including blog posts, email copy, landing pages, social media, and ad creative. • Lead SEO, AEO and GEO efforts to improve search visibility and discoverability across traditional and AI-driven platforms. • Manage email marketing programs - including list segmentation, automation workflows, A/B testing, and performance reporting. • Build and manage AI-driven marketing workflows and automation pipelines using tools like GoHighLevel, HubSpot, or equivalent platforms. • Develop and refine prompts for AI-assisted copywriting, content generation, and campaign ideation. • Oversee performance marketing initiatives - including paid ads, landing page funnels, and conversion tracking. • Define and track KPIs; build and maintain marketing performance dashboards. • Collaborate cross-functionally with design, sales, and product teams to align messaging and execution. • Monitor, analyze, and report on campaign performance - turning data into actionable insights.

🎯 Requirements

• 3-5+ years of hands-on experience in a broad marketing role • Proven expertise in SEO, AEO, and GEO strategies and implementation • Strong experience with email marketing platforms and automation (sequences, triggers, segmentation) • Proficiency with marketing and project management tools such as GoHighLevel, HubSpot, ClickUp, Asana , or similar • Demonstrated experience building AI agent workflows and integrating AI into marketing operations • Strong prompt engineering skills with practical experience using AI tools for copywriting and content • Working knowledge of performance marketing - paid social, PPC, funnel optimization, and analytics • Ability to independently define KPIs and build performance dashboards (e.g., Google Looker Studio, HubSpot, or similar) • Excellent written and verbal communication skills in English • Strong organizational skills and the ability to manage multiple priorities in a remote environment.

🏖️ Benefits

• A dynamic and collaborative work environment. • Opportunities for professional growth and skill development. • Competitive salary and benefits package. • The chance to play a key role in revolutionizing the healthcare technology industry.