Patient Recruitment Digital Media Buyer

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ICON plc

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1990

💊 Pharmaceuticals

🧬 Biotechnology

⚕️ Healthcare Insurance

Pharmaceuticals • Biotechnology • Healthcare Insurance

ICON plc is a global provider of clinical, consulting, and commercial services across various sectors in the healthcare and pharmaceutical industries. They offer a wide range of clinical solutions, including decentralised clinical trials, cardiac safety solutions, early clinical laboratories, and medical imaging. ICON also provides technology solutions that support drug development from early phases to post-marketing. Their therapeutic expertise spans cardiovascular, oncology, internal medicine, and more, with a strong focus on transformative therapies like cell and gene therapies and biosimilars. ICON is recognized as a leading Contract Research Organisation (CRO), regularly providing thought leadership and contributing to industry publications and events. Their services are tailored to optimize clinical trials, offer regulatory intelligence, and deliver real-world evidence through robust data analysis and patient-centric solutions.

📋 Description

• Launch digital advertising through online channels globally to drive patient recruitment for supported clinical studies with a focus in Google and Meta channels • Monitor and optimize the performance of digital advertising campaigns and assess performance against goals (ROI and KPIs) • Produce reports and recommendations concerning current and future advertising and patient recruitment strategies • Liaise with the marketing team on current and upcoming studies, contributing to the formulation of digital outreach strategies • Provide strategic input to copywriters drafting patient recruitment advertising materials copy and consult with design and production team members to develop images / video assets • Liaise with study leads on study start-up requirements and during the study enrollment to deliver against randomization targets • Liaise with media agencies and external vendors to support patient recruitment initiatives

🎯 Requirements

• 3-5+ years digital campaign set up & management experience • Experience with materials development and deployment (inclusive of static ads and short-form video reels), via Google (Search and Display Network), Meta channels, Tik Tok, YouTube, and Spotify • Experience in clinical trials and drug development space (preferred) • Strong written and verbal communication skills • Experience with Microsoft Office Suite, specifically with PowerPoint • Bachelor's degree

🏖️ Benefits

• Competitive base salary and performance related incentives • Health and wellbeing programmes including medical, dental, and vision coverage where applicable • Retirement and pension plans • Life assurance and disability coverage • Employee assistance programmes and wellbeing resources • Learning and development opportunities through structured training and career pathways