Content Marketeer – Content Marketing Manager B2B, Content Strategy, Thought Leadership

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🔥 3 hours ago

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ignite AI GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

🤖 Artificial Intelligence

🏢 Enterprise

🤝 B2B

Artificial Intelligence • Enterprise • B2B

ignite AI GmbH is a German AI company that provides on-premise, privacy-first AI assistants and computer-vision solutions for enterprise customers. Their products include LOKI, a locally hosted assistant that works with a company’s documents, emails and databases to surface corporate knowledge, and MINERVA, a production-focused AI that understands machines and supports manufacturing processes. The company emphasizes data sovereignty (no data leaves the customer), verifiable answers with source citations to avoid hallucinations, and pragmatic, production-ready deployments (pilot in ~3–6 weeks). Customers include industrial firms such as bonGroup and C. Hafner; the company highlights local installation, computer-vision projects, and an enterprise/B2B focus.

📋 Description

• As a Content Marketing Manager B2B, you will share responsibility for the content strategy and play a central role in how the Ignite Group communicates its expertise, insights, and impact • You will create and manage high-quality B2B content that supports our brand positioning, thought leadership, and lead generation • You will translate complex, knowledge-based topics into clear and engaging content for decision-makers, innovators, and relevant stakeholders • In this role you combine strategic responsibility with hands-on execution: you will produce compelling content yourself, guide others, and ensure consistency, clarity, and impact across all channels • Define and implement the content strategy in alignment with brand and marketing objectives • Own core narratives, messaging, and tone of voice across markets and throughout the entire customer journey • Create and oversee content and copy across all channels (websites, campaigns, thought leadership) • Develop thought leadership content together with consultants and senior leaders • Enable consultants and leaders to act as content authors and brand ambassadors • Manage social media content, with a particular focus on LinkedIn • Set content KPIs and optimize based on performance insights • Align content with SEO, GEO, and demand-generation initiatives

🎯 Requirements

• Minimum of 5 years’ experience in B2B content marketing, communications, or a similar role • Proven experience owning and implementing content strategies in a complex, knowledge-driven environment • Solid experience with thought leadership, social media strategy, and content performance analysis • Excellent writing and editorial skills in German and English • Strategic thinker with a pragmatic, hands-on mindset • Strong stakeholder management skills and a consultative working style • Advantageous: experience in innovation, technology, consulting, or grants/funding • Experience in international or cross-border organizations

🏖️ Benefits

• A senior role with genuine influence on brand positioning and thought leadership • Close collaboration with executive management and highly specialized consultants • Hybrid working model and flexible working hours • Competitive salary and benefits • The opportunity to help shape European thought leadership in innovation and funding • Work on topics with societal and economic relevance