Growth Marketing Manager – EU

🕒 May 13

🏄 California – Remote

🏄 California – Remote

💵 $77.2k - $115k / year

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Growth Marketing

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iHerb, LLC

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1996

🛍️ eCommerce

🧘 Wellness

🛒 Retail

eCommerce • Wellness • Retail

iHerb, LLC is an e-commerce platform that specializes in health and wellness products. The company offers a wide range of products including vitamins, supplements, herbs, sports nutrition, beauty products, grocery items, and more. iHerb is committed to providing high-quality products sourced directly from manufacturers or authorized distributors. The platform is known for its competitive pricing, extensive product reviews, prompt delivery services, and a strong emphasis on customer satisfaction. iHerb serves an international customer base, offering shipping to numerous countries worldwide.

📋 Description

• Manage paid media campaigns across global and EU-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms. • Optimize campaigns against business goals including new customer acquisition, revenue, ROAS, CAC, LTV, contribution margin, conversion rate, and payback period. • Develop budget allocation strategies across markets, channels, campaigns, audiences, and funnel stages based on performance, incrementality, and growth potential. • Lead performance creative testing across paid social, search, display, app, and regional media platforms. • Partner with creative teams to develop, test, and iterate performance assets, including static ads, short-form video, UGC-style creative, localized messaging, promotional creative, landing page concepts, and app install assets. • Build and manage structured testing roadmaps for audiences, bidding strategies, campaign structures, creative concepts, offers, landing pages, and platform-specific optimization tactics. • Analyze campaign performance by market, channel, audience, creative, product category, device, and customer segment to identify opportunities for scale and efficiency. • Lead measurement efforts across attribution, incrementality, media mix insights, geo testing, holdout testing, lift studies, cohort analysis, and LTV-based optimization. • Work with analytics and data science partners to improve performance reporting, attribution accuracy, incrementality measurement, and decision-making frameworks. • Evaluate platform-reported performance against internal measurement, incrementality, and business-level outcomes. • Manage relationships with media platforms, regional paid media partners, and performance agencies to drive improved campaign performance and access to beta opportunities. • Monitor performance trends, auction dynamics, competitive intensity, CPM/CPC/CVR shifts, and platform changes across EU markets. • Communicate performance results, insights, risks, and recommendations to leadership and cross-functional stakeholders.

🎯 Requirements

• Experience in performance marketing, growth marketing, paid media, or digital acquisition, preferably in eCommerce, marketplace, retail, consumer technology, subscription, beauty, health and wellness, or mobile app businesses • Hands-on experience managing paid media campaigns across multiple EU markets • Deep platform expertise across major global paid media channels, including Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads • Experience with EU-specific performance platforms, or similar regional paid media channels • Strong understanding of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, feed-based advertising, and marketplace media • Proven ability to manage and optimize meaningful paid media budgets across multiple markets and channels • Strong analytical skills with experience measuring CAC, ROAS, LTV, payback period, conversion rate, retention, contribution margin, and cohort performance • Experience with incrementality measurement, including geo tests, conversion lift studies, holdout tests, matched market tests, or media mix modeling inputs • Strong understanding of attribution limitations, platform-reported bias, privacy changes, signal loss, and measurement tradeoffs • Experience building creative testing frameworks and translating performance data into actionable creative recommendations • Proven experience as a hands-on performance marketer with deep expertise in paid media platforms, regional EU media ecosystems, creative testing, campaign optimization, and incrementality-based measurement • Ability to assess creative performance by hook, message, offer, format, audience, localization, and funnel stage • Highly analytical, comfortable managing large budgets, and experienced in adapting performance strategies across diverse EU markets • Professional fluency or native-level fluency in English required • Professional fluency or native-level fluency in German, French, Italian, Polish or other European languages strongly preferred

🏖️ Benefits

• Employees are eligible to participate in our medical, dental, vision, and basic life insurance programs • May enroll in our company’s 401(k) plan • Employees will also be eligible for Time Off and Paid Sick Leave • Paid holidays throughout the calendar year • Hired applicant may be awarded Restrict Stock Units and receive annual bonuses