Growth Marketing Specialist – MEA

🕒 May 19

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iHerb, LLC

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1996

🛍️ eCommerce

🧘 Wellness

🛒 Retail

eCommerce • Wellness • Retail

iHerb, LLC is an e-commerce platform that specializes in health and wellness products. The company offers a wide range of products including vitamins, supplements, herbs, sports nutrition, beauty products, grocery items, and more. iHerb is committed to providing high-quality products sourced directly from manufacturers or authorized distributors. The platform is known for its competitive pricing, extensive product reviews, prompt delivery services, and a strong emphasis on customer satisfaction. iHerb serves an international customer base, offering shipping to numerous countries worldwide.

📋 Description

• Execute and support paid media campaigns across assigned MEA markets, including campaign setup, QA, launch, monitoring, pacing, optimization, and reporting • Manage day-to-day campaign operations across global and MEA-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms • Implement campaign structures, audience targeting, bidding strategies, budgets, creative rotations, tracking parameters, and platform settings based on approved growth plans • Monitor campaign performance daily and identify issues related to spend pacing, delivery, tracking, creative fatigue, audience performance, conversion rates, CAC, ROAS, and other core KPIs • Support optimization of paid media campaigns against goals such as new customer acquisition, revenue, ROAS, CAC, LTV, payback period, contribution margin, and conversion rate • Assist with budget pacing and reallocation recommendations across markets, platforms, campaigns, ad groups, audiences, and creative assets • Support structured testing roadmaps across creative, audiences, bids, landing pages, campaign structures, offers, localization, and platform features • Coordinate performance creative workflows, including briefing, asset trafficking, localization, naming conventions, version control, approvals, uploads, and post-launch performance tracking • Partner with creative, localization, and regional stakeholders to ensure ads are accurate, culturally relevant, platform-compliant, and aligned with performance testing needs • Analyze performance creative by format, hook, message, offer, language, market, audience, placement, and funnel stage • Maintain campaign documentation, testing trackers, launch calendars, QA checklists, naming conventions, UTM standards, and reporting processes • Support measurement initiatives including incrementality tests, geo tests, platform lift studies, holdout tests, attribution analysis, and cohort reporting • Prepare recurring performance reports, insights summaries, test readouts, and campaign performance updates for managers and cross-functional partners • QA tracking, attribution, pixels, conversion events, product feeds, landing URLs, UTMs, and campaign taxonomy to ensure reporting accuracy • Work with analytics, data science, and measurement partners to validate campaign data and troubleshoot reporting discrepancies • Support agency, platform partner, and vendor coordination, including campaign requests, asset delivery, performance follow-ups, billing inputs, and meeting preparation • Monitor MEA platform updates, regional media trends, auction dynamics, competitive shifts, and performance benchmarks • Identify opportunities to improve operational efficiency, campaign QA, reporting quality, creative testing processes, and execution speed

🎯 Requirements

• 1-2 years of experience in performance marketing, growth marketing, paid media, digital marketing, or marketing operations • Hands-on experience executing or supporting paid media campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, or similar performance channels • Experience with MEA-specific platforms, or similar regional paid media platforms strongly preferred • Strong campaign operations skills, including campaign setup, trafficking, QA, budget pacing, naming conventions, tracking, and performance reporting • Working knowledge of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, catalog ads, and feed-based advertising • Ability to analyze campaign performance and identify practical optimization opportunities • Familiarity with key performance metrics including CAC, ROAS, LTV, conversion rate, CTR, CPC, CPM, CVR, payback period, retention, and contribution margin • Exposure to incrementality measurement, platform lift studies, holdout testing, geo testing, attribution analysis, or media mix measurement preferred • Experience supporting creative testing and translating performance results into clear creative learnings • Strong attention to detail and ability to manage multiple campaigns, markets, deadlines, and stakeholders at once • Comfortable working with spreadsheets, dashboards, reporting tools, and campaign management platforms • Professional fluency or native-level fluency in English required • Professional fluency or native-level fluency in Arabic or Hebrew preferred

🏖️ Benefits

• Health insurance • Flexible working hours • Professional development opportunities