Senior Product Manager – MarTech Platforms

🕒 February 25

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iHerb, LLC

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1996

🛍️ eCommerce

🧘 Wellness

🛒 Retail

eCommerce • Wellness • Retail

iHerb, LLC is an e-commerce platform that specializes in health and wellness products. The company offers a wide range of products including vitamins, supplements, herbs, sports nutrition, beauty products, grocery items, and more. iHerb is committed to providing high-quality products sourced directly from manufacturers or authorized distributors. The platform is known for its competitive pricing, extensive product reviews, prompt delivery services, and a strong emphasis on customer satisfaction. iHerb serves an international customer base, offering shipping to numerous countries worldwide.

📋 Description

• Own the strategy, roadmap, and execution of iHerb’s core Marketing Technology (MarTech) platforms and integrations. • Lead build vs. buy decisions for current and future capabilities, including CDP, orchestration, CMS, PIM, DAM, LSP, and related platforms. • Serve as the product owner for key third-party MarTech platforms (e.g., Simon AI, Braze), including roadmap alignment and feature adoption. • Partner with Engineering to design and deliver scalable, reliable integrations between MarTech platforms and iHerb’s core systems. • Translate marketing and business needs into clear technical requirements, data flows, and platform capabilities. • Act as a strategic partner to Marketing, enabling personalization, lifecycle marketing, content operations, and experimentation through technology. • Balance near-term marketing needs with long-term platform scalability, maintainability, and technical health. • Define success metrics and KPIs to measure platform performance, adoption, and business impact. • Drive cross-functional alignment across Marketing, Engineering, Data, and external vendors to ensure successful delivery. • Participate in agile development processes, including backlog prioritization, sprint planning, and reviews.

🎯 Requirements

• Strong experience leading complex platform or infrastructure-adjacent products • Hands-on experience working with or integrating MarTech platforms such as CDPs, marketing automation/orchestration tools, CMS, PIM, DAM, or similar systems. • Solid understanding of APIs, event-driven architectures, data flows, and system integrations. • Proven ability to drive build vs. buy decisions and evaluate third-party vendors and technologies. • Experience defining and managing product roadmaps with multiple stakeholders and dependencies. • Excellent communication skills with the ability to translate technical concepts for marketing and business audiences. • Strong collaboration skills and comfort operating in highly cross-functional environments. • Experience working in an Agile/Scrum development process. • Customer-first and outcomes-driven mindset. • Experience with CDPs (e.g., Simon AI, Segment) and lifecycle platforms (e.g., Braze). • Familiarity with global content and localization workflows, including LSP integrations. • Experience supporting international or multi-brand e-commerce platforms. • Understanding of data privacy, consent management, and compliance considerations in marketing systems. • Background in e-commerce, marketplace, or consumer digital products.

🏖️ Benefits

• Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs. • May enroll in our company’s 401(k) plan. • Employees will also be eligible for Paid Time Off and Paid Sick Leave pursuant to the company’s policies. • Employees will enjoy paid holidays throughout the calendar year. • Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.