Market Sales Director

🕒 May 5

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Logo of IHG Hotels & Resorts

IHG Hotels & Resorts

10,000+ employees

Founded 2003

👥 B2C

🛒 Retail

B2C • Retail • Travel

IHG Hotels & Resorts is one of the world's leading hotel companies, dedicated to providing True Hospitality for Good. With a diverse portfolio of well-known brands, IHG offers a wide range of accommodations tailored to meet the needs of various guests and owners. The company operates over 6,500 hotels globally, with a strong commitment to sustainable practices and responsible business operations.

📋 Description

• The Market Sales Director is a regionally based position whose primary goal is selling all IHG hotels within a given geographic market. • They will act as an extension of the hotel sales team by booking Group meetings and Local Corporate Accounts at hotels within the defined market. • They will prospect/identify/source new accounts in the local and regional market and work to secure room night business from those accounts in alignment with sales strategies, market strategies and IHG pricing strategies. • They will also maintain a database of contacts for use in future sales efforts. • Lead regional sales efforts for a portfolio of IHG hotels to perform sales prospecting efforts, develop qualified sales leads and convert rooms business. • Develop regional account relationships with group meetings planners and regionally based corporate business accounts. • Maintains key accounts list, lead list and prospect files for the purpose of converting business into IHG branded hotels. • Manages various projects to streamline sales processes and efficiencies of the regional sales operations. • In a collaborative effort with other business units, IHG sales teams and Hotel sales teams, this position will assist in developing the initial operating plan for the regional sales organization.

🎯 Requirements

• Bachelor's or Master’s Degree in Hospitality, Marketing, Business, or a relevant field of work, or an equivalent combination of education and work-related experience preferred. • 6-8 years progressive work-related experience in the hospitality (hotel) industry with at least 2 years in a multi-property sales role as well as demonstrated understanding of technical and business knowledge and understanding of multiple disciplines/processes related to the position. • Possesses strong sales skills and follows a sales process, using prescribed methods and practices. • Understands and has experience in the local and regional markets. • Has the ability to identify and plan sales activities in key feeder cities. • Has extensive knowledge of the segments which are viable in the market. • Has a good reputation among the hotel, civic and client community. Is actively involved in industry related organizations. • Can develop compelling business case information to have hotel included in RFP solicitations, understands RFP negotiation and submittal process. • Able to develop and implement a strategic sales plan. • Ability to analyze STAR, Hotelligence, Market Vision data to make strategic decisions. • Regional/national sales experience preferred. • Computer knowledge, especially with web-based applications, proprietary revenue management systems. • Good background in yield management, sales strategy, market analysis. • Able to identify the difference between activity and productivity. • Self motivated, excellent time management and prioritization skills. Sets aggressive goals for self and strives to meet and exceed goals. • Strong written and verbal communication skills. • Outgoing, friendly and establishes rapport easily. • Prefer applicant who has thrived in a home-based business/virtual office setting. Must have or be able to establish a dedicated home office space with HSIA connectivity. • Balance work and personal life to optimize time during prime selling hours. • Has a passion for sales and working with clients. Able to complete administrative tasks within deadlines and with high degree of accuracy.

🏖️ Benefits

• Professional sales designations and/or certifications preferred.

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