Senior Product Marketing Manager

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🕒 May 20

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Infatica.io

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

🔌 API

☁️ SaaS

🤝 B2B

API • SaaS • B2B

Infatica. io is a provider of enterprise proxy and web‑scraping solutions offering ethically‑sourced residential, mobile, static ISP, and datacenter IPs alongside scraper APIs, SDKs, and ready‑to‑use datasets. The company supplies subscription and pay‑as‑you‑go proxy access with IP rotation, geotargeting, and custom scraping services to support market research, price intelligence, brand protection, SEO, cybersecurity testing, and other B2B data‑collection needs worldwide.

📋 Description

• - Data-provider repositioning — the core narrative work, executed across surfaces • - Competitive intelligence — real, ongoing analysis of Oxylabs, Bright Data, Decodo, ScraperAPI, Apify, others • - Customer voice — interviews, segmentation, win/loss patterns • - Discovery partnership with CPO — testing the 10-product backlog against market • - Site strategy: information architecture, page roadmap, what each page argues • - Copy direction (Denis writes, this role briefs, CMO guides and approves) • - Conversion design intuition (works with Nastya on layout) • - Site rebuild leadership: scoping with CMO + CPO, executing the phased migration off legacy WordPress • - Ongoing optimization: hypothesis testing, A/B where applicable, conversion outcomes • - Owns the answer to "is the site working?" with data • - New product launches end-to-end: positioning, naming, pricing input, GTM plan, sales enablement, post-launch tracking • - First launch hands off from CMO within ~30 days of starting • - Battle cards against named competitors • - Objection handling library • - Pitch deck system • - Co-sell content for partnerships

🎯 Requirements

• - 6+ years B2B SaaS product marketing, with 3+ years senior IC • - Has owned a B2B website strategically — IA, page roadmap, conversion outcomes — at a previous role. Not "wrote site copy" — owned outcomes. • - Has driven a positioning or repositioning project end-to-end with measurable business outcome • - Has built sales enablement from zero or near-zero • - Technical product depth — has marketed to technical buyers (devs, engineers, data/infra) • - Comfortable in low-process environments (!) — has worked at companies under 100 people, doesn't need scaffolding • - AI-native or at least is comfortable with AI tools in daily workflow • - Business mindset, understanding business outcomes • Strong-preference criteria • - Background in proxy, scraping, data infrastructure, dev tools, API products • - Has worked with WordPress sites (not as designer/dev, but as strategic owner) • - Category creation or category renaming experience • - Has run conversion experiments before (doesn't need to be data scientist, but knows how to think about it) • - Reseller/partnership-heavy company experience

🏖️ Benefits

• - High ownership and autonomy— lead campaigns end-to-end with clear visibility of your impact on pipeline and growth. • - Fully remote & flexible work— work from anywhere with hours that support productivity, not time tracking. • - Direct influence on product and go-to-market— shape messaging, positioning, and acquisition strategy across funnels. • - Hands-on execution culture— no layers, no slow loops; you get to build, test, optimize, and scale campaigns yourself. • - Data-driven, experimentation-first environment— fast testing cycles, A/B experimentation, and decisions rooted in insights. • - Collaboration with a global team— work with Product, Growth, Design, and Sales across a distributed international organization.