Vice President, Social Strategy

🕒 May 19

🗽 New York – Remote

🗽 New York – Remote

💵 $175k - $200k / year

⏰ Full Time

🔴 Lead

👔 Vice President

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Inizio Evoke

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

💊 Pharmaceuticals

🧬 Biotechnology

B2B • Pharmaceuticals • Biotechnology

Inizio Evoke is a global marketing and communications unit within the Inizio group that provides data-driven, creative, and omnichannel marketing and communications services to health and life sciences clients. It supports commercialization, product launches, congress experiences, and transformation initiatives, combining marketing expertise with scientific understanding and AI-enabled technology to drive growth and engagement for pharmaceutical and biotech organizations.

📋 Description

• Lead and evolve the Social Strategy function: vision, services, standards, operating model, team structure, staffing, and growth priorities. • Build and develop a high-performing team of social strategists with clear expectations, growth pathways, and feedback rhythms. • Oversee staffing, allocation, and resourcing across engagements, balancing client needs, team capacity, and individual development goals. • Partner with account and growth teams to identify organic growth opportunities, shape scopes of work, support new business pitches, and commercialize new social strategy offerings. • Serve as the senior social strategy lead across a portfolio of healthcare, pharmaceutical, biotech, and life sciences clients. • Provide executive-level counsel on social ecosystem strategies, channel strategies, content frameworks, launch plans, paid/organic integration, and measurement. • Strengthen relationships with senior clients, account leaders, and cross-functional agency partners, ensuring Social Strategy is seen as a trusted, proactive, and high-value discipline. • Guide clients on the role of social within the broader omnichannel mix promoting awareness, education, engagement, behavior change, community connection, and measurable business impact. • Maintain senior-level knowledge of major and new social platforms: Facebook, Instagram, TikTok, LinkedIn, X, YouTube, Pinterest, Snapchat, and latest creator-led environments. • Advance agency capabilities through new frameworks, tools, training, thought leadership, innovation pilots, and scalable approaches to strategic excellence. • Stay ahead of the convergence of social search, AI-generated answers, and traditional SEO translating emerging trends into actionable strategy for clients.

🎯 Requirements

• 8–12+ years in social media, digital strategy, engagement strategy, or integrated marketing with depth in healthcare, pharmaceutical, biotech, or life sciences. • 5+ years leading a social, digital, or engagement strategy function, team, or practice within an agency setting. • Bachelor's degree in marketing, communications, life sciences, business, or a related field preferred. • Track record identifying growth opportunities, expanding client relationships, contributing to new business, and shaping scopes of work. • Experience with social media's role in healthcare marketing spanning patient, caregiver, HCP, advocacy, corporate, franchise, disease education, and brand communications. • In-depth knowledge of FDA/FTC regulatory, legal, and compliance considerations for pharmaceutical and biotech social media, including experience partnering with MLR review teams. • Familiarity with adverse event escalation processes and compliant community management protocols. • Fluency in social listening, performance measurement, audience analytics, competitive analysis, and optimization with an understanding of how NLP can extend the value of these capabilities. • Working knowledge of how AI answer engines (ChatGPT, Perplexity, Google AI Overviews) source and surface health content and how social and web content strategy can influence those outputs. • Experience with generative AI tools, creator strategy, influencer engagement, or innovation pilots in a regulated marketing context. • Understanding of structured data, schema markup, and E-E-A-T signals as they apply to healthcare content discoverability. • Experience managing, mentoring, and developing strategists at multiple levels from emerging talent to senior team members. • Comfort with ambiguity, change, and growth-stage team building; able to create structure without slowing momentum. • Ability to translate complex social and technology concepts for senior clients and executive stakeholders.

🏖️ Benefits

• medical • dental • 401(k) • tuition reimbursement • flexible time off