Inbound Marketing Analyst

🕒 June 27

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InMeta

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

🏗️ Construction

☁️ SaaS

🤝 B2B

Construction • SaaS • B2B

InMeta is a Brazilian SaaS platform that digitizes and centralizes construction site management across all phases of an enterprise. The platform offers integrated modules for quality management (audits, inspections, ISO/PBQP-h compliance), project/document control, access control (including turnstile and facial recognition), and post-construction customer service, accessible via web and mobile (offline-capable) and used across thousands of works in Brazil.

📋 Description

• Manage the company’s lead database, ensuring segmentation, data quality and updates; • Create, implement and optimize automation and lead nurturing workflows in RD Station focused on lead qualification and conversion; • Develop relationship strategies across the entire lead journey; • Monitor and optimize conversion metrics between stages of the marketing and sales funnel; • Build advanced segmentations for email marketing campaigns and automations; • Perform lead database analyses to identify growth and recovery opportunities; • Integrate processes between RD Station and Pipedrive, ensuring data consistency and funnel tracking; • Develop reports and dashboards to track Inbound Marketing results; • Collaborate with Content, Performance and Sales teams to maximize opportunity generation; • Run A/B tests on workflows, campaigns and nurturing journeys; • Use artificial intelligence to optimize analyses, segmentations, automations and conversion strategies; • Propose continuous improvements to the demand-generation operation based on data.

🎯 Requirements

• Experience in Inbound Marketing and marketing automation; • Experience in demand generation and funnel management; • Experience with Marketing + Sales integration; • Experience in B2B SaaS companies; • Advanced knowledge of RD Station Marketing; • Advanced knowledge in Marketing and Sales Funnel Management; • Advanced knowledge in Lead Nurturing Strategies; • Advanced knowledge in Marketing Automation; • Advanced knowledge in Email Marketing; • Advanced knowledge in dashboard creation and analysis; • Intermediate knowledge of CRM and commercial processes.

🏖️ Benefits

• iFood Benefícios • Wellhub • Starbem • Paid time off