Demand Generation Lead

🔥 1 minute ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

🎣 Lead Generation

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Insights

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1993

🤝 B2B

📚 Education

👥 HR Tech

B2B • Education • HR Tech

Insights is a global provider of personal development solutions designed to enhance self-awareness, teamwork, and leadership across organizations. With a presence in numerous countries including the United States, United Kingdom, and others, Insights offers transformative learning experiences through its flagship program, Insights Discovery. This program uses a psychological model to help individuals understand their behaviors and improve workplace effectiveness. Insights focuses on challenges such as employee engagement, leadership development, change management, and sales effectiveness, serving both multinational corporations and local entities. Their mission is to empower individuals and organizations to achieve business breakthroughs through enhanced self-understanding and personal development.

📋 Description

• Develop and execute a global demand generation strategy aligned to business priorities and growth objectives. • Drive qualified pipeline, customer acquisition, and revenue through high-performing campaigns and programmes. • Lead, coach, and develop a multidisciplinary global demand generation team. • Set the strategic direction for paid media, SEO, AI discoverability, CRO, website performance, social media, and employee advocacy. • Monitor and optimise performance through key commercial metrics, including pipeline, revenue, ROI, conversion rates, and CAC. • Partner with cross-functional stakeholders to deliver integrated, customer-centric marketing programmes. • Manage the global demand generation budget, ensuring investment is focused on the highest-impact initiatives.

🎯 Requirements

• Leading and developing high-performing global marketing teams. • Building and executing integrated demand generation strategies that drive pipeline and revenue growth. • Using data, analytics, and customer insights to inform decisions and optimise performance. • Managing complex stakeholder relationships and influencing at all levels of an organisation. • Translating commercial objectives into scalable marketing programmes and measurable outcomes. • Driving innovation and continuous improvement across digital marketing, demand generation, and AI-enabled marketing practices.

🏖️ Benefits

• 37 days holidays • Discretionary Annual Bonus • Private Medical Insurance • Income Protection • Pension Plan • Health Cash Plan • Life Assurance • Electric Car Scheme • Gymflex • Employee Giving • My Advantage – Employee Discounts • Critical Illness cover • Employee Assistance Program • Holiday purchase option • Flexible working