Product Specialist – Platform

🕒 May 8

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🪄 Product Specialist

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Instructure

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📚 Education

☁️ SaaS

🤝 B2B

💰 Private Equity Round - Instructure on 2024-07

Education • SaaS • B2B

Instructure is an education-technology company that builds cloud-based learning and assessment platforms, best known for Canvas LMS. It provides an integrated ecosystem of SaaS products and services — including learning management, standards-aligned assessment (Mastery), credentialing and records (Parchment), analytics, and tools for K–12, higher education, and business/government training. Instructure focuses on student success, partner integrations, and scalable solutions for institutions and organizations to deliver, assess, and credential learning.

📋 Description

• Own the maintaining of deep, current knowledge of assigned product(s), roadmap, integrations, and constraints • Maintain deep, current knowledge of assigned products, including core workflows, configurations, integrations, and limitations • Stay aligned with product roadmaps, release plans, and technical dependencies • Translate product capabilities into clear, accurate guidance for GTM and customer-facing teams • Identify common customer misunderstandings, friction points, and misconfigurations at scale • Act as a trusted escalation point for complex product questions that require synthesis across teams • Own functional competitive intelligence (features, workflows, tradeoffs, maturity) • Respond to internal requests for competitive information using a consistent, scalable approach • Keep competitive intelligence current as products and markets evolve • Track trends, regulatory considerations, and emerging needs relevant to assigned segments or regions • Provide segment-informed input to GTM motions, enablement, and lifecycle initiatives • Serve as a thought leader by presenting sessions and participating in panels at industry conferences and events (not demo booth support) • Monitor product usage and adoption trends and provide as strategy-guiding insights to GTM teams (using shared reporting tools with Product Management) • Identify activation gaps and success patterns • Partner with PMM/Marketing on insight-driven campaigns • Provide deep product insight to inform enablement programs, sales motions, and GTM strategies • Act as a subject-matter expert for at-scale enablement efforts, including trainings, webinars, and internal programs • Leverage in-product analytics and feedback tools (e.g., Pendo) to identify usage patterns and friction points • Support discovery, feedback programs, and adoption analysis at scale • Surface insights that inform activation, adoption, and customer marketing initiatives • Partner with Product Management and Engineering to support bring-to-market motions for new and evolving products and features • Support beta programs, launches, releases, and sunsets by providing customer and market context • Translate R&D intent into customer-facing implications, risks, and adoption considerations • Support feedback loops from self-testing, GTM teams, and customers back into Product and Engineering

🎯 Requirements

• Proven experience in a product-focused, customer-facing role such as Product Specialist, Product Marketing, Product Management, Solutions Consulting/Engineering, Customer Success, or similar • Demonstrated ability to develop deep expertise in software products and clearly explain functionality, value, and tradeoffs to diverse audiences • Strong understanding of customer needs, market context, and segment dynamics • Experience supporting go-to-market motions at scale through enablement, insights, or product advocacy • Ability to gather, synthesize, and communicate customer and market insights to cross-functional partners • Experience collaborating with Product Management and Engineering to support product launches, releases, or lifecycle initiatives • Strong analytical and problem-solving skills, with the ability to connect data, insights, and customer feedback to actionable outcomes • Ability to influence and build alignment across teams without direct authority.

🏖️ Benefits

• Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success. • Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location. • Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs. • Comprehensive wellness programs and mental health support • Learning and development resources, including professional development tools and tuition reimbursement, to support your growth • The technology and tools you need to do your best work • Motivosity employee recognition program • A culture rooted in inclusivity, support, and meaningful connection