Regional VP – Sales

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🕒 April 14

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Instructure

1001 - 5000 employees

📚 Education

☁️ SaaS

🤝 B2B

💰 Private Equity Round - Instructure on 2024-07

Education • SaaS • B2B

Instructure is an education-technology company that builds cloud-based learning and assessment platforms, best known for Canvas LMS. It provides an integrated ecosystem of SaaS products and services — including learning management, standards-aligned assessment (Mastery), credentialing and records (Parchment), analytics, and tools for K–12, higher education, and business/government training. Instructure focuses on student success, partner integrations, and scalable solutions for institutions and organizations to deliver, assess, and credential learning.

📋 Description

• Develop and execute comprehensive regional sales strategies and plans to achieve and exceed revenue targets and key performance indicators (KPIs). • Lead, coach, and motivate a team of Account Executives, fostering a culture of high performance, accountability, and continuous improvement. • Recruit, onboard, and develop top sales talent, ensuring a strong and sustainable sales pipeline within the region. • Accurately forecast regional sales performance and manage a robust sales pipeline, providing regular updates to senior leadership. • Cultivate and maintain strong relationships with key customers, strategic partners, and industry influencers. • Analyze market trends, competitor activities, and customer needs to identify new opportunities and adapt sales strategies accordingly. • Collaborate cross-functionally with marketing, product, and customer success teams to ensure a cohesive and impactful customer experience. • Negotiate and close complex sales agreements, demonstrating strong business acumen and an understanding of customer value. • Ensure compliance with all company policies, procedures, and ethical standards. • Represent Instructure at industry events, conferences, and customer engagements.

🎯 Requirements

• Bachelor's degree in Business Administration, Sales, Marketing, or a related field; Master's degree preferred. • 2+ years of progressive experience in sales leadership, preferably in the SaaS or EdTech industry. • Proven track record of consistently exceeding sales quotas and driving significant revenue growth. • Demonstrated experience in developing and implementing successful sales strategies and Go-to-Market plans. • Strong leadership and people management skills, with the ability to inspire, motivate, and develop high-performing sales professionals. • Excellent communication, presentation, negotiation, and interpersonal skills. • Understanding of the educational technology landscape and the challenges and opportunities faced by educational institutions. • Proficiency in CRM software (e.g., Salesforce) and sales analytics tools. • Ability to travel within the assigned region. • Strong analytical skills and the ability to make data-driven decisions.

🏖️ Benefits

• Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success. • Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location. • Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs. • Comprehensive wellness programs and mental health support • Annual learning and development stipends to support your growth • The technology and tools you need to do your best work • Motivosity employee recognition program • A culture rooted in inclusivity, support, and meaningful connection

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