Senior Trade Marketing Specialist

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🕒 March 29

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INTERSPORT Deutschland eG

WebsiteLinkedInAll Job Openings

11 - 50 employees

🛒 Retail

⚽ Sports

Retail • Sports

INTERSPORT Deutschland eG is a German sporting-goods cooperative that operates the redblue multifunctional event location in Heilbronn-Franken. The organization provides modern, flexible event spaces and full-service event support for corporate events, trade fairs, conferences, concerts and cultural programs, and handles bookings, hospitality and visitor services for a wide range of public and private events.

📋 Description

• You will further develop the trade marketing function holistically: strategy, operating model, roles, processes, calendar and priorities • You will consolidate existing elements such as visual merchandising, flyers, POS, CRM and promotions into a consistent end-to-end setup • You will build high-performing core teams and manage external partners and agencies • You will develop playbooks and toolkits, e.g., campaign templates, POS standards, local adaptation guidelines and CI-compliant assets • You will segment retailers by maturity and potential and derive appropriate activation programs • You will plan activities consistently along the customer journey: store visit, purchase, repurchase • You will ensure a consistent brand presence across all retail formats and touchpoints • You will align central campaigns with local execution, e.g., CRM, loyalty, local paid approaches, events and promotions • You will build a KPI and control system that makes adoption, campaign impact, uplift, visit-frequency and revenue levers visible • You will establish test-and-learn approaches with clean pilots, geo- and holdout-logics • You will provide clear analyses, dashboards and a data-driven decision-making basis

🎯 Requirements

• Extensive experience in retail, trade or omnichannel marketing, ideally in decentralized structures such as cooperatives, franchise systems or retail group networks • Proven experience in building functions, processes or programs and scaling them across many locations • Strong conceptual skills combined with a genuine hands-on mentality • Very good understanding of data, KPIs, budget management and performance measurement • Confidence in stakeholder management between headquarters, retailers and industry partners • Strong communication skills, assertiveness and a high degree of pragmatism • Advantage: experience with CRM, loyalty and marketing automation; expertise in POS digitalization, co-marketing or co-op marketing/trade fund (WKZ) models

🏖️ Benefits

• Flexible working with a remote focus and reasonable nationwide travel in Germany