Senior Manager, Digital Marketing Platform

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iRobot

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1990

🔧 Hardware

🛍️ eCommerce

👥 B2C

💰 $200M Post-IPO Debt - iRobot on 2023-07

Hardware • eCommerce • B2C

iRobot is a consumer robotics company that designs, manufactures, and sells autonomous home cleaning robots such as Roomba vacuum robots and Braava mops. The company markets its hardware and accessories through its direct e-commerce site and retail partners, offers features like automated dirt disposal and wash docks, mapping/navigation software, customer support, trade-in and recycling programs, and financing options.

📋 Description

• Own and deliver the MarTech roadmap, with Salesforce Marketing Cloud as the primary platform and accountability for supporting technologies and integrations. • Partner with Marketing, Commercial, DTC/eCommerce, Data & Analytics, and IT stakeholders to prioritize platform capabilities that improve customer engagement, campaign execution, personalization, and DTC revenue enablement. • Lead complex MarTech programs, including customer journeys, target audiences, automations, email campaigns, personalization capabilities, and multi-region/multi-language requirements. • Translate business needs into clear product/platform priorities, delivery plans, resource needs, and measurable outcomes. • Serve as the platform owner and subject matter expert for MarTech capabilities, operating model, governance, and continuous improvement. • Maintain platform health, stability, access governance, release readiness, and operational support processes across the MarTech ecosystem. • Provide hands-on leadership for day-to-day Salesforce Marketing Cloud operations, troubleshooting, incident coordination, and new capability enablement. • Partner with QA, release management, security, and compliance teams to support development releases, change controls, and production readiness. • Lead recurring roadmap and operations forums with Marketing, Commercial, and technology stakeholders to align priorities, dependencies, risks, and delivery status. • Communicate platform status, risks, tradeoffs, and decisions clearly to business and IT leadership. • Establish and maintain training materials, adoption practices, and a practical center-of-excellence model for global users. • Support change management and user adoption for new marketing technology capabilities and process improvements. • Manage vendors, implementation partners, Salesforce-related services, and supplier performance. • Manage budget responsibilities for Marketing Technology vendors, suppliers, licenses, and related platform services. • Influence vendor and internal product roadmaps to improve platform value, reduce operational friction, and support business priorities.

🎯 Requirements

• 8+ years of Martech platform management experience with strong understanding of its functions and operations; Salesforce Marketing Cloud preferred. • 3+ years’ experience working on global and/or multi-language Martech technical implementations • Bachelor’s Degree • Experience leading a team • Experience managing resources and vendors • Experience working cross-functionally across a global org including Commercial and Marketing stakeholders, data engineers, across Digital, R&D and IT orgs. • Strong understanding of customer data, integration patterns, APIs, data quality, consent/privacy considerations, and platform governance. • You love building and enhancing marketing platforms and experiences, automated journeys, and driving strategy for improvement and iteration • Strong communication skills with the ability to explain technical tradeoffs, roadmap priorities, risks, and status to both business and technology stakeholders. • You are strategic, action-oriented and are a self-starter. • You identify and prioritize critical initiatives and can lead the charge from initiative to execution • Strong experience understanding technical aspects of DTC and business drivers. • Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or assume sponsorship of any additional employment visas at this time.