Product Marketing Manager, German (B1-B2)

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ITCareerHub

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11 - 50 employees

🎓 Oбучаем IT-профессиям с нуля

📋 Description

• managing key funnels and conversion metrics: analyzing the user journey from the first click to purchase, identifying bottlenecks, and launching hypotheses to improve conversion rates; • identifying gaps in current user journeys, setting tasks for landing page, offer, and nurturing mechanism tests together with marketing, design, and sales teams; • building strong synchronization between Marketing, Product, and Sales: collecting insights from the sales team (objections, customer pain points, buyer profiles) and translating them into acquisition, content, and product launch decisions; • participating in launches of new features, courses, and major internal launches within existing brands; • ensuring that offers across landing pages, creatives, email communications, and sales scripts remain consistent and aligned with the motivations of the target audience; • working in a hypothesis-driven growth environment: testing ideas, measuring results, and scaling initiatives that positively impact revenue.

🎯 Requirements

• 3–4 years of experience in marketing / PMM / growth / product marketing, preferably in EdTech, SaaS, or products with a long sales cycle and high ticket size • strong understanding of marketing analytics and product metrics: CPL, ROMI, CR1 / CR2, funnel conversion metrics • ability to make data-driven decisions even when datasets are limited or imperfect • deep understanding of the following chain: audience → message → product → landing page → target action • experience conducting custdev interviews, JTBD interviews, competitor analysis, and deep audience segmentation based on pain points and jobs-to-be-done rather than demographics alone • AI literacy is mandatory: ability to use AI tools for research, insight synthesis, hypothesis generation, and workflow acceleration • native-level Russian (C2) and German proficiency at B1 level or higher • high level of autonomy, ability to confidently defend ideas before stakeholders, and ability to work cross-functionally.

🏖️ Benefits

• work with a smart, impactful EdTech product • fully remote work from all over the world (excluding Russia & Belarus) • service agreement with a German company • monthly compensation of €2300–2500 • access to courses offered by our educational center • paid vacation days and sick leave allowance • opportunity to work in a flexible startup environment where professional and career growth are highly valued • all the necessary tools and resources to build strong cases and grow together with the project.