CVM, Lifecycle Marketing Lead – B2C Subscription SaaS

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JobHire.AI

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤖 Artificial Intelligence

👥 HR Tech

☁️ SaaS

Artificial Intelligence • HR Tech • SaaS

JobHire. AI is an AI-powered career assistant and job-application automation platform that helps jobseekers optimize resumes, generate tailored cover letters, match to job descriptions, and automatically submit applications at scale. It provides features like an AI resume builder, resume scoring, auto-apply across millions of listings, application tracking, and email/response generation to save time and increase interview rates. JobHire. AI is offered as an online subscription service with performance-focused guarantees and user analytics.

📋 Description

• Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push. • Own first-purchase activation across the first 7 days. • Differentiate renewal sequences by plan tier (1 / 3 / 6 month). • Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason. • Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics. • Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure. • Recover revenue from a base that is currently dormant due to deliverability issues. • Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel. • Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; Customer.io is the alternative). • Recover and maintain email domain reputation. • Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC). • Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades). • Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible. • Expected Outcomes First 3 Months: Email deliverability restored to historical baseline; Reactivation campaign launched with measurable incremental conversion against a holdout; Differentiated renewal flows live for 1 / 3 / 6 month plans; Decision (signed off with engineering) on omnichannel platform: migrate to Maestra or alternative. • Expected Outcomes First 6 Months: SMS and web push live as ongoing production channels in lifecycle flows; Measurable lift in Reg→Purchase conversion via paywall-abandonment and post-registration triggered sequences; Measurable lift in month-1 rebill rate via differentiated and intervention flows; Add-on attach rate (Resume Review, Resume Builder) materially up via CRM-driven sales sequences; Per-flow incremental revenue reported weekly via proper holdout methodology. • Expected Outcomes 12 Months: CVM channel contributing as a top-3 incremental revenue source for the company; Cross-channel lifecycle strategy (email + SMS + web push + iMessage/RCS as those channels mature in the US) live and documented; Process documentation and tooling stable enough to remove key-person risk.

🎯 Requirements

• 3+ years operating CVM/lifecycle programs on the US market specifically. US b2c subscription. This is non-negotiable — US deliverability, US carriers, US consumer behavior, US compliance. • 5+ years total in CRM / lifecycle / CVM, with at least one stint owning the function end-to-end (not just executing). • Hands-on operating experience with an enterprise omnichannel platform — Maestra strongly preferred; Braze, Iterable, Customer.io, or Klaviyo also relevant. • Real, hands-on experience launching SMS as a marketing channel in the US (TCPA, A2P 10DLC, carrier compliance — not "I worked with a vendor who handled it"). • Real, hands-on experience launching web push and measuring its lift. • SQL good enough to pull your own segments and validate your own data. • A subscription-business orientation: you think in LTV/payer, payback period, retention curves, and cohorts — not in opens and clicks. • A track record of measurable incremental revenue from CRM, ideally validated through holdout. • Bias toward action. We operate as a tiny team; you'll need to ship faster than you plan. • English and Russian. • Nice to Have • Experience migrating off a damaged email domain. • Experience in job search, career, HR-tech, or adjacent consumer subscription verticals (EdTech, FinTech, dating, streaming). • Russian as a working language with our team. • iMessage Business / RCS experience.

🏖️ Benefits

• Clear mandate and ownership from day one. You're the function, not a contributor to it. • The economics are highly leveraged — even a 5-percentage-point lift on month-1 rebill is meaningful to the bottom line of the company. • Direct work with the CMO, CEO, and Growth PM. No layers, no politics. • A market where your work is directly visible to users searching for their next job — outcomes you can feel. • 38 Days Off.