Director of Brand Marketing

🕒 6 days ago

🐊 Florida, Massachusetts, +1 more states – Remote

🐊 Florida – Remote 🍂 Massachusetts – Remote 🎸 Tennessee – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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K2 Medical Research

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2021

🏥 Healthcare

🧬 Biotechnology

💊 Pharmaceuticals

💰 Private equity on 2024-07

Healthcare • Biotechnology • Pharmaceuticals

K2 Medical Research is a privately-owned clinical research facility with multiple locations in Florida, Tennessee, and Rhode Island. It specializes in conducting multiphasic clinical trials to evaluate new and innovative medical treatments while prioritizing participant safety and privacy. K2 focuses on a range of therapeutic areas including genetic and biomarker testing, memory assessments and Alzheimer’s disease, mental health (anxiety, depression), metabolic conditions (NASH/fatty liver disease, diabetes), migraines, vaccines, and related clinical research aimed at advancing treatments and connecting patients with investigational therapies.

📋 Description

• Shape and steward the identity, voice, and reputation of K2 Medical Research • Build a brand that earns the trust of patients, providers, and sponsors • Lead creative strategy and oversee development of brand assets across all channels • Own website and landing pages content • Develop a comprehensive search optimization strategy • Ensure all sites maintain fully optimized, accurate, and actively managed Google Business Profiles • Develop and execute a proactive public relations strategy • Identify and pursue thought leadership opportunities • Build and manage relationships with national patient advocacy organizations • Own organic social media strategy

🎯 Requirements

• 7+ years of brand marketing, integrated communications, or content marketing experience • At least 2 years in a leadership role • Demonstrated expertise in brand strategy, creative direction, and multi-channel content development • Experience in public relations including media relations, reputation management, and executive communications • Strong B2B marketing experience, including sales enablement content development • Healthcare, life sciences, or clinical research industry experience preferred • Exceptional written and verbal communication skills • Bachelor's degree in Marketing, Communications, or a related field; advanced degree a plus

🏖️ Benefits

• Medical, dental, and vision options • Supplemental insurance plans • 401(k) with immediate employer match • Generous paid time off • Paid holidays • Four-day work week with 10-hour shifts