Social Media Lead – Visual Content

🔥 1 hour ago

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Kasa

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

🏨 Hospitality

✈️ Travel

🏠 Real Estate

🔥 Funding within the last year

💰 $40M Venture Round - Kasa Living on 2025-08

Hospitality • Travel • Real Estate

Kasa is a tech-enabled hospitality company that operates a curated collection of apartments and hotels across the United States. Kasa offers contactless/virtual check-in and checkout, a Virtual Front Desk and 24/7 virtual guest support, high-speed Wi‑Fi, pet-friendly options, and curated in-unit amenities. The company serves leisure and business travelers with short- and long-term stays, corporate housing, group bookings, and partners with multifamily property owners and hotels to provide managed stays and leasing solutions.

📋 Description

• Own and grow Kasa's social presence across Instagram, TikTok, LinkedIn, and other relevant platforms • Develop monthly social content calendar, planning themes, campaigns, and lead daily execution • Develop a distinct, ownable social voice for Kasa that reflects our brand positioning and resonates with our target traveler • Produce or direct original short-form video content (Reels, TikToks, property walkthroughs, lifestyle content) • Identify and engage with UGC creators, local photographers, and brand partners to expand content output • Manage comments, DMs, and community conversations across major platforms, while also identifying opportunities for proactive engagement (e.g., monitoring competitor activity and social trends) • Develop and manage an influencer/creator strategy aligned to Kasa’s brand, markets, and target guest segments • Work closely with Performance Marketing to align organic learnings with paid creative testing, retargeting, and audience insights. • Partner with other cross-functional stakeholders on brand campaigns, advertising creative, and collateral production • Own end-to-end photography and video production for all Kasa properties: vendor sourcing, scheduling, shot list development, on-site coordination, and post-production oversight • Maintain and evolve Kasa's visual brand standards, ensuring consistency across OTAs, the Kasa website, social channels, and marketing campaigns • Manage a preferred vendor network of photographers, videographers, and retouchers; negotiate contracts and rates • Lead photo refresh cycles for existing properties on a quality-review cadence • Leverage AI-powered creative tools (generative image/video, automated editing workflows) to improve production speed and quality • Track and report on social performance metrics; iterate quickly based on what's working • Report on KPIs including engagement, reach, video views, saves, follower growth, CTR, and contribution to traffic. • Maintain a weekly insights summary and inform quarterly content and creative strategy. • Use data to propose experiments across formats, storytelling, and timing.

🎯 Requirements

• 4-6+ years of experience in social media, content creation, or brand creative — preferably in travel, hospitality, or lifestyle • Strong creator instincts with proven experience producing engaging short‑form video (TikTok, Reels, YouTube Shorts). • Deep understanding of social trends, platform algorithms, and community behavior. • Proven track record growing an organic social audience and community for a brand • A portfolio that demonstrates strong visual sensibility: photography direction, graphic design, and/or video content • Active practitioner of AI creative tools (Midjourney, Runway, Adobe Firefly, or similar) — you use these daily, not occasionally • Strong project management instincts; you can juggle multiple photo shoots and a content calendar simultaneously • Innate cross-functional collaborator, particularly across performance marketing, creative, revenue, and operations teams. • High visual and editorial standards; ability to express brand voice in writing and video. • Comfort with hands‑on creation (shooting, editing, copywriting) and managing freelancers or creators. • Analytical mindset: able to interpret metrics, identify patterns, and refine strategy.

🏖️ Benefits

• Remote Work: With flexibility as a core value, and over three-quarters of the team working remotely, Kasa employees are able to work from anywhere! • The Pay: The starting base pay range for this role is between $11 and $14 per hour.