Senior Social Media Strategist

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Hunt St

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Hunt St is an Australia-based recruiting firm founded by brothers Shaun and Eliot with the aim of helping small and medium-sized enterprises (SMEs) hire top offshore talent directly, avoiding the high costs associated with traditional outsourcing agencies. The company offers a unique one-time finder's fee model, enabling clients to save significantly on recruitment costs. They provide comprehensive services including job postings, candidate screenings, interviews, and legal support for compliant remote hiring. Hunt St specializes in sourcing talent from countries like the Philippines, Nepal, Indonesia, and India, offering a transparent and ethical hiring process that allows businesses to provide fairer compensation to employees while ensuring stringent security and compliance measures are met.

📋 Description

• Own the Meta strategy (paid and organic) across a portfolio of healthcare clients. • Develop audience strategies, messaging frameworks, funnel architecture, and content pillars aligned with client goals. • Build testing roadmaps and continuously refine strategies using performance insights. • Identify opportunities where paid and organic activity can strengthen each other. • Stay ahead of Meta platform updates, algorithm changes, and emerging features. • Plan and manage monthly Facebook and Instagram content calendars. • Write engaging, conversion-focused social copy tailored to healthcare audiences. • Guide community engagement strategies that reflect each client's brand. • Analyse engagement, reach, follower growth, and content performance to improve results. • Provide strategic direction to the Meta Media Buyer on: • - campaign objectives • - audience targeting • - creative testing • - funnel strategy • - budget priorities • Review campaign performance and recommend optimisation opportunities. • Ensure paid and organic campaigns work together across the customer journey. • Escalate strategic recommendations and performance risks to the Marketing Manager. • Develop original campaign concepts based on audience insights and performance data. • Write high-converting video scripts, ad hooks, and creative concepts for Meta campaigns. • Brief designers, videographers, and photographers with clear creative direction. • Collaborate with the production team from concept through final delivery. • Review creative assets before publication to ensure they're strategically aligned and optimised for Meta. • Continuously improve creative based on campaign results. • Ensure all advertising complies with healthcare marketing regulations and Meta policies. • Develop integrated paid and organic Meta reporting. • Present actionable performance insights and recommendations to the Marketing Manager. • Contribute to client reporting and strategy presentations. • Proactively identify opportunities and potential risks before they impact performance. • Build and maintain efficient content planning and campaign workflows. • Develop SOPs for Meta strategy and content processes. • Keep documentation organised to support collaboration across the team.

🎯 Requirements

• 5+ years of experience managing Facebook and Instagram marketing. • Proven agency experience servicing Australian, US, or UK clients. • Experience managing multiple client accounts in a fast-paced agency environment. • Strong experience marketing high-ticket service businesses that rely on lead generation, such as healthcare, medical, dental, cosmetic, professional services, or similar industries. • Demonstrated success creating Meta strategies that generate qualified leads and measurable business outcomes. • Exceptional written and verbal English communication skills. • Experience writing conversion-focused ad copy, video scripts, and creative briefs. • Experience leading creative direction for designers, videographers, and photographers. • **Technical Skills** • Expert knowledge of Meta Ads Manager, Business Manager, Pixel, and Conversion API. • Strong understanding of Meta's paid and organic ecosystem. • Experience planning creative for Reels, Stories, Feed Ads, and other Meta placements. • Strong analytical skills with the ability to turn campaign data into actionable strategy. • Familiarity with project management and content planning tools.