Branding, Social Media Manager

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PMB Property Improvements

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 1997

Tampa Bay's leading home remodeling & renovation company since 1997.

📋 Description

• Develop and execute a personal brand strategy for the CEO aligned with investor credibility and trust • Ensure consistent voice, tone, and messaging across all platforms • Position the CEO as a subject-matter expert in construction, real estate, and property investment • Plan, create, schedule, and manage content across platforms (Instagram, LinkedIn, Facebook; YouTube/TikTok a plus) • Convert real-life expertise into educational, thought-leadership, and behind-the-scenes content • Write strong captions that reflect professionalism, authenticity, and authority • Repurpose long-form content (videos, calls, site visits, interviews) into short-form social assets • Coordinate simple visuals, reels, carousels, and branded graphics • Collaborate with the internal team for raw content, insights, and updates • Highlight business growth, project wins, leadership insights, and operational excellence • Craft narratives that build confidence and credibility with potential investors • Track performance metrics and adjust content strategy accordingly • Recommend improvements based on engagement, reach, and audience growth

🎯 Requirements

• 3+ years experience in branding, social media, or digital marketing • Proven experience managing personal brands (especially founders, CEOs, or professionals) • Strong English communication and copywriting skills • Strategic thinker who understands positioning, not just aesthetics • Highly organized, reliable, and proactive • Experience in real estate, construction, property management, or finance (Nice-to-Haves) • Familiarity with investor-focused or B2B branding (Nice-to-Haves) • Basic video editing or content repurposing skills (CapCut, Canva, etc.) (Nice-to-Haves) • Understanding of U.S. business culture (Nice-to-Haves)

🏖️ Benefits

• Long-term, stable remote role • Opportunity to shape a high-level executive brand from the ground up • Exposure to real estate, construction, and investment-focused leadership • Clear expectations, systems, and growth potential