Brand Relations Manager, Chinese Market

Job not on LinkedIn

🔥 1 minute ago

🇩🇪 Germany – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

💰 Account Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Kaufland e-commerce

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

🛍️ eCommerce

🏪 Marketplace

🤝 B2B

eCommerce • Marketplace • B2B

Kaufland e-commerce is the technology arm and employer brand powering Kaufland’s international online marketplaces. It builds and operates the Kaufland online marketplaces and Kaufland Global Marketplace (KGM) — a B2B all‑in‑one seller solution — and develops related digital products (for example the Kaufland app and Kaufland Card). As an independent tech company collaborating with Kaufland retail, KEC focuses on marketplace platform, product and engineering teams and employs 800+ people across multiple German locations and remote to serve millions of customers and thousands of merchants across Europe.

📋 Description

• Build and grow a portfolio of Chinese brand partners • Translate the partner portfolio into aligned annual plans • Drive co-marketing campaigns and retail media monetization end-to-end, from briefing through execution to post-campaign analysis • Track KPIs including retail media revenue, campaign ROI, and brand-driven GMV • Derive concrete actions from KPI analysis • Identify potential Chinese brands using market data and competitive analysis • Attend relevant trade fairs • Build an acquisition pipeline • Act as the linguistic and cultural bridge between Chinese brand partners and internal Product Management, Key Account Management, Marketing, and Finance teams • Coordinate across time zones • Develop subject matter expertise in a selected Brand Relations topic area

🎯 Requirements

• Successfully completed university degree in a business-related field • Approximately 2–4 years of professional experience in e-commerce or retail • Ideally, experience in sales, business development, or vendor/category management • Initial experience with Chinese brand partners is a plus • Understanding of brand partnership models, co-marketing mechanics, and retail media monetization • Proven sales and negotiation skills • Confidence engaging with brand decision-makers • Data-driven and structured way of working • Ability to handle large data sets in Excel • Tableau skills are a plus • Hands-on approach to modern AI tools such as Claude, n8n, and FACE • Fluent in Mandarin • Very good English skills at C1 level • German is a plus • Strong intercultural competence • Willingness to travel to trade fairs and potentially China

🏖️ Benefits

• Flexible choice between remote work within Germany or working from locations in Cologne, Darmstadt, Düsseldorf, or Berlin • Urban Sports Club and RSG Group Fitness Studios deals • Mental well-being support through Instahelp online psychological counseling • 30 days of vacation per year • Sabbatical opportunity after a certain period with the team • Option to purchase Pluxee restaurant vouchers with tax-advantaged meal allowances • Subsidized Deutschlandticket train season ticket • Monthly Kaufland.de employee discount coupon • Free choice of Mac or Lenovo hardware • Online language learning programs • Diverse in-house training • Automated 360-degree feedback • Digital onboarding journey • Buddy program • Regular team and company events • All-hands meetings • Dynamic culture with flat hierarchies, start-up mentality, international team, and secure working environment