Team Lead, Performance Marketing – Search

🔥 0 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Kaufland e-commerce

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

🛍️ eCommerce

🏪 Marketplace

🤝 B2B

eCommerce • Marketplace • B2B

Kaufland e-commerce is the technology arm and employer brand powering Kaufland’s international online marketplaces. It builds and operates the Kaufland online marketplaces and Kaufland Global Marketplace (KGM) — a B2B all‑in‑one seller solution — and develops related digital products (for example the Kaufland app and Kaufland Card). As an independent tech company collaborating with Kaufland retail, KEC focuses on marketplace platform, product and engineering teams and employs 800+ people across multiple German locations and remote to serve millions of customers and thousands of merchants across Europe.

📋 Description

• Lead the Search team and support team growth through regular feedback and development conversations • Translate company goals and OKRs into clear team goals, strategies, and actions • Drive continuous development of the Search area, including campaign structure, bidding strategies, automation, AI-driven developments, and Search campaign innovations such as AI Max • Oversee account setup across different storefronts using tools such as Search Ads 360 • Maintain scalable and efficient account and campaign structures • Initiate and lead cross-team projects, especially around automation and marketing technology • Coordinate project participants and drive project execution • Build regular reports using BI and analytics tools • Turn results into clear, actionable next steps • Build and improve processes around automation, scripts, and structured testing within the team

🎯 Requirements

• Successfully completed a technical, scientific, or economics degree • Leadership experience • Experience handling complex Search Ads accounts in an e-commerce setting • Regular use of online marketing tools such as Google Analytics, Tableau, and BigQuery • Regular use of PPC advertising tools such as Google Ads, Microsoft Ads, and Search Ads 360 • Understanding of scripts and automation for SEA processes, with ability to translate potential into concrete team actions • GenAI proficiency, including tools such as ChatGPT and Claude, and ability to develop own use cases • Excellent understanding of mathematical, analytical, and technical subjects • Structured, reliable, and independent working style • Fluent English at C1 level • German language skills are a plus

🏖️ Benefits

• Flexible choice between remote work within Germany or working from locations in Cologne, Darmstadt, Düsseldorf, or Berlin • Urban Sports Club and RSG Group Fitness Studios discounts • Mental well-being support through Instahelp online psychological counseling • 30 days of vacation per year • Sabbatical opportunity after a certain period with the team • Option to purchase Pluxee restaurant vouchers with tax-advantaged meal allowances • Subsidized Deutschlandticket train season ticket • Monthly Kaufland.de employee discount coupon • Free choice of operating system: MacOS, Windows, or Ubuntu Linux • Online language learning programs • Diverse in-house training • Automated 360-degree feedback • Costs covered for relevant conferences, training opportunities, and approved team workshops • Digital onboarding journey and buddy program • Regular team and company events, all-hands meetings, and powerful mornings