Senior Marketing Manager

🕒 September 22

🇦🇺 Australia – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 16%

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Keypath Education

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2014

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

Keypath Education is a global educational technology company that partners with universities to design, market, and deliver career-focused online higher-education programs. It operates an end-to-end technology and data platform (KeypathEDGE) to power program selection, predictive analytics, learning design, student recruitment, and student experience — including clinical and field placement management — serving university partners across the US and Asia-Pacific with particular emphasis on scaling healthcare programs.

📋 Description

• Lead an agile marketing squad • Develop and optimise integrated go-to-market strategies using customer, competitor, market and performance insights • Own portfolio marketing performance and improve funnel performance and ROI • Build relationships with university partners and internal stakeholders • Influence strategic decisions and drive alignment around shared goals • Lead, coach and develop marketing professionals • Set strategic direction and priorities for the marketing squad • Oversee end-to-end campaign execution • Measure and continuously optimise marketing activity • Champion the student experience and improve the customer journey • Identify opportunities to innovate, experiment and scale effective approaches • Manage marketing investment and budgets • Make informed commercial trade-offs across the portfolio • Apply knowledge of paid search, SEO, website/CRO and emerging discovery channels

🎯 Requirements

• 7+ years’ marketing experience across integrated marketing, digital performance marketing and/or 1:1 marketing • Proven experience leading, coaching and motivating high-performing marketing teams • Strong strategic planning skills • Ability to translate business objectives into actionable marketing plans • Strong stakeholder and relationship management skills • Experience influencing cross-functional teams and external partners • Experience managing marketing budgets and making ROI-based investment decisions • Strong analytical skills and ability to turn data into clear, actionable insights • Working knowledge of paid search, SEO and website/CRO • Growth mindset and enthusiasm for innovation, experimentation and continuous improvement • Experience with Google Analytics, Salesforce Marketing Cloud (SFMC) and data visualisation tools • Candidates must reside in Australia • Candidates must have full working rights in Australia • Preferred applicants may be required to complete a police check and other pre-employment checks

🏖️ Benefits

• Flexible “Work Anywhere” model (remote, hybrid or office) • Strong career development opportunities • Collaborative, innovative, people-first culture • Global EdTech organisation environment • Lifelong learning culture • Opportunity to work alongside talented marketing, digital, sales, product and strategy professionals • Opportunity to partner with leading universities • Opportunity to make a genuine impact on access to education

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