B2B Customer Lifecycle Marketing Manager, Integrated Marketing

Job not on LinkedIn

🕒 May 20

🏄 California – Remote

🏄 California – Remote

💵 $96.8k - $108.9k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Khan Academy Türkçe

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2012

📚 Education

Education

Khan Academy Türkçe is a free educational platform, offering thousands of instructional videos and interactive exercises in Turkish. It serves as both a personal learning resource and a classroom educational tool, covering a wide range of subjects including mathematics, science, computer science, arts, and humanities. The platform caters to all educational levels from elementary to university and emphasizes personalized learning with a vast library that continues to grow as more content is translated into Turkish. Khan Academy Türkçe aims to provide world-class education to anyone, anywhere, without cost, and is utilized by millions of students and teachers across Turkey.

📋 Description

• Own and execute B2B customer lifecycle programs for school district leaders (Superintendents, Instructional leaders, Instructional IT leaders) who are current Khan Academy customers, including onboarding, engagement, renewal, and expansion. • Develop and manage lifecycle communications (email, newsletters, in-product or campaign touchpoints) that deliver timely, relevant messages to administrators and educators. • Create and refresh campaign content that highlights product updates, impact stories, customer success, and best practices to drive adoption. • Partner with Sales and Services to support renewal and expansion efforts through targeted campaigns and enablement materials. • Track lifecycle performance and engagement metrics, surfacing insights to optimize programs over time. • Execute top-of-funnel B2B acquisition campaigns in partnership with Product Marketing Managers to drive awareness and generate leads. • Support integrated product and initiative launches through coordinated email, paid media, event, and webinar campaigns. • Develop sales and partner enablement assets (one-pagers, toolkits, presentations) that support acquisition and campaign efforts. • Support marketing execution for key B2B events and conferences, including promotion, coordination, and post-event follow-up. • Collaborate cross-functionally with Product Marketing, Sales, and Integrated Marketing to ensure consistent messaging and smooth execution.

🎯 Requirements

• 4+ years of marketing experience, ideally in B2B, education, or SaaS environments. • Strong writer with examples of compelling, conversion-oriented copy across email, campaigns, or sales materials. • Experience supporting acquisition and engagement efforts through integrated marketing or lifecycle programs. • Comfortable working independently as an individual contributor and delivering results on short timelines. • Strong communication and project management skills, with the ability to manage multiple stakeholders and priorities. • Comfortable using marketing tools and analytics to measure performance and optimize campaigns. • Deep empathy for educators and a willingness to learn and reflect the teacher and administrator voice. • District leadership or classroom teaching experience is a plus. • Motivated by the Khan Academy mission “to provide a free world-class education for anyone, anywhere". • Proven cross-cultural competency skills demonstrating self-awareness, awareness of other, and the ability to adopt inclusive perspectives, attitudes, and behaviors to drive inclusion and belonging throughout the organization.

🏖️ Benefits

• Competitive salaries • Ample paid time off as needed – Your well-being is a priority • 8 pre-scheduled Wellness Days in 2026 occurring on a Monday or a Friday for a 3-day weekend boost • Remote-first culture - that caters to your time zone, with open flexibility as needed, at times • Generous parental leave • An exceptional team that trusts you and gives you the freedom to do your best • The chance to put your talents towards a deeply meaningful mission and the opportunity to work on high-impact products that are already defining the future of education • Opportunities to connect through affinity, ally, and social groups • And we offer all those other typical benefits as well: 401(k) + 4% matching & comprehensive insurance, including medical, dental, vision, and life