Senior Marketing Manager – AIO Strategist

🕒 May 19

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Logo of Sophos

Sophos

1001 - 5000 employees

Founded 1985

🔒 Cybersecurity

☁️ SaaS

💰 Post-IPO Equity on 2021-08

Cybersecurity • SaaS

Sophos is a leading cybersecurity company that specializes in protecting businesses against advanced cyber threats. The company offers a comprehensive suite of security solutions, including endpoint protection, managed detection and response (MDR), network security, and cloud security. With a prevention-first approach, Sophos aims to stop ransomware and other cyber threats before they cause harm. Sophos provides services such as threat research, security training, and operational support to ensure robust defense against cyberattacks. Their solutions cater to various industries including finance, healthcare, government, manufacturing, and retail. The Sophos Central platform delivers centralized security management, integrating seamlessly with existing IT infrastructure to enhance security posture.

📋 Description

• Build and run Sophos's AIO program end to end. • Define Sophos's AIO operating model — what we measure, how we earn citations, where we invest, and how AIO interlocks with SEO, content, PR, analyst relations, and product marketing. • Stand up the visibility tracking system — the prompts, platforms, metrics, and reporting cadence that tell Sophos and its leadership how we are showing up across ChatGPT, Perplexity, Copilot, Gemini, Claude, Google AI Overviews, and emerging surfaces. • Partner with Content, Product Marketing, and Web to engineer Sophos content so it is retrievable, extractable, and citable by LLMs. • Work with PR, Analyst Relations, Social Media, and Customer Marketing to build a coordinated citation-seeding program. • Run continuous monitoring against our competitors across the AI surfaces. Bring back insights, not just data. • Partner across Strategic GTM, Growth Marketing, Regional Marketing, and Sophos Senior Management Team to drive strategy. • Make AIO legible to the rest of Sophos. Run brown-bags, build internal playbooks, and represent Sophos externally as the company's AIO voice.

🎯 Requirements

• 3–5 years of hands-on, AI-first experience in GEO, AEO, LLMO, AI search strategy, prompt engineering, RAG content architecture, or applied AI in a marketing/search context. • Practical understanding of LLM behavior, including RAG, embeddings, context limits, citations, hallucinations, and the distinctions between training, fine-tuning, and grounding. • Strong technical SEO foundation, including structured data (JSON‑LD), crawlability and indexability, site architecture, Core Web Vitals, internal linking, log analysis, robots.txt/sitemaps, and Search Console. • Experience with AI citation tracking tools (e.g., Profound, Peec AI, Goodie, Otterly, Athena HQ, BrightEdge AI) or a comparable custom solution. • Hands-on prompt engineering experience across major LLMs (ChatGPT, Claude, Gemini, Perplexity, Copilot), using LLMs as research, analysis, and content‑engineering tools. • Strong analytical skills, including GA4, Search Console, KPI design, and separating visibility signals from pipeline impact (advanced spreadsheet skills required; SQL a plus). • B2B experience, ideally in B2B SaaS, technology, or cybersecurity, with familiarity with complex, multi‑stakeholder buying journeys. • Independent judgment and a defensible point of view in an emerging, noisy discipline.

🏖️ Benefits

• Remote work as primary option for most employees • Employee-led diversity and inclusion networks • Annual charity and fundraising initiatives • Global employee sustainability initiatives • Global fitness and trivia competitions • Global wellbeing days for employees • Monthly wellbeing webinars and training to support employee health and wellbeing

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