Revenue Marketing Manager

🕒 May 19

🥔 Idaho – Remote

🥔 Idaho – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Lightcast

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏢 Enterprise

📚 Education

🏛️ Government

Enterprise • Education • Government

Lightcast is a leading authority on labor market data, providing trusted and comprehensive labor market analytics to drive decisions across education, enterprise, and government sectors. With more than 23 years of experience, Lightcast delivers detailed insights into skills, jobs, supply and demand through an extensive data set generated from millions of job postings, career profiles, and other sources across the globe. Their services are designed to help educational institutions, enterprises, and government organizations build future-ready workforces by using AI-enabled and continuously updated data. Lightcast is globally recognized and trusted by industry innovators, and is a vital resource for organizations navigating workforce challenges and demographic changes in the labor market.

📋 Description

• Own marketing contribution to pipeline creation, progression, and revenue outcomes across target segments • Identify and prioritize high-value accounts, active opportunities, and revenue-critical segments • Plan and execute integrated campaigns (ABM, lifecycle, outbound support, paid media) • Partner with Sales and RevOps to align pipeline targets, coverage, and prioritization • Analyze funnel performance (Lead → Meeting → Opportunity → Close) and optimize conversion rates and pipeline velocity • Identify and address conversion gaps across messaging, targeting, channel mix, and follow-up strategies • Support deal acceleration through targeted campaigns, pipeline reactivation, and account-specific programs • Execute multi-channel campaigns across email, paid media, web, and outbound channels • Leverage AI and automation tools to scale campaign development, testing, and execution • Own campaign messaging, targeting strategy, and performance outcomes • Measure pipeline contribution, campaign performance, and revenue impact using attribution tools • Analyze channel effectiveness and optimize marketing investments based on ROI insights • Collaborate with Product Marketing, Demand Generation, Brand/Content, RevOps, and Sales teams to align on execution and revenue goals

🎯 Requirements

• 4–6+ years of experience in B2B SaaS, DaaS, or revenue-focused marketing roles • Proven experience contributing to pipeline generation and measurable revenue outcomes • Strong understanding of B2B sales cycles, buying groups, and funnel dynamics • Experience partnering with Sales teams (AEs/BDRs) • Experience with account-based marketing (ABM), lifecycle marketing, or pipeline acceleration programs • Exposure to expansion, cross-sell, or customer marketing initiatives • Familiarity with intent or signal-based marketing approaches • Experience using Salesforce (CRM), HubSpot (marketing automation), Marketo Measure (attribution/analytics), and Demandbase (ABM/account intelligence) • Proficiency with Google Workspace and Slack

🏖️ Benefits

• Equal opportunity workplace • Commitment to diversity of thought and unique perspectives • Dynamic professional environment