Senior Marketing Manager – Campaigns & Content

Job not on LinkedIn

🔥 23 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Know How! AG

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1992

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Know How! AG is a German corporate digital learning provider and Microsoft 365 partner that creates and delivers e-learning solutions, LMS implementations, workshops, and consultancy for businesses. The company offers both standardized and customized digital learning content—covering topics like compliance, cybersecurity, Microsoft 365, and AI (including Microsoft Copilot)—and produces learning videos, trailers and accessible course materials. Know How! AG focuses on B2B corporate learning, helping organizations design learner journeys, implement LMS platforms, and run fast-track workshops to adopt Microsoft Copilot and AI-driven learning.

📋 Description

• Further develop digital marketing across the entire customer journey, from lead generation through to handover of qualified leads to Sales • Develop, manage, and optimize cross-channel marketing campaigns to generate reach, leads, and demand • Further develop lead funnels and identify optimization opportunities throughout the customer journey • Continuously improve tracking, reporting, and data quality • Manage CRM, marketing automation, and analytics tools • Provide transparency into the impact of marketing activities • Take ownership of KPIs within the assigned area • Coordinate the external SEO/SEA agency and ensure successful delivery • Develop audience-relevant content for campaigns, websites, newsletters, social media, and lead generation • Develop marketing materials, advertising assets, social media graphics, and presentations together with the working student • Maintain and optimize landing pages and website content • Collaborate with internal experts and external partners • Actively shape the market positioning of AI, digital learning, and Microsoft 365

🎯 Requirements

• Several years of experience in digital B2B marketing • Experience developing campaigns and generating qualified leads • Experience with customer journeys, marketing funnels, and conversion optimization • Proficiency in using CRM, marketing automation, tracking, and analytics tools in a focused and effective manner • Ability to independently create, maintain, and further develop website and landing page content • Analytical mindset combined with creative ideas, and the ability to derive concrete actions from data • Structured, self-directed working style and a hands-on mentality • Excellent German writing skills and the ability to tailor content to specific target audiences • A strong sense of compelling content and messaging, as well as design, layout, and visual communication • Experience creating marketing materials and digital advertising assets • A plus: experience with Microsoft 365, AI, B2B software, or digital services • A plus: experience collaborating with agencies or external service providers • A plus: knowledge of Canva or comparable design tools

🏖️ Benefits

• Flexible working hours, remote work, and the option to work from another location (workation) • 30 days of annual leave plus 2 additional days off • Individual learning budget, scheduled learning time, and a wide range of professional development opportunities • Flat hierarchies, an informal first-name culture, and short decision-making processes • Company pension scheme • Corporate benefits • JobRad bicycle leasing • Wellhub membership • Modern offices with a rooftop terrace at the headquarters in Leinfelden-Echterdingen • Significant scope for shaping the role and a high level of autonomy • Direct collaboration with Sales, Management, and subject-matter experts • An environment where ideas are welcomed and encouraged to be tested