Entry Level Marketing Lead – College GTM Strategy

Job not on LinkedIn

🕒 January 24

🗽 New York – Remote

🗽 New York – Remote

💵 $60k - $80k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Knowt

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2019

📚 Education

🤖 Artificial Intelligence

☁️ SaaS

Education • Artificial Intelligence • SaaS

Knowt is an AI-powered study platform and mobile/web app that helps students and teachers create and access study materials automatically. It converts lecture audio/video, PDFs, slides, and notes into structured study guides, flashcards, quizzes, and practice tests using AI features like an AI lecture notetaker, PDF/video/PPT summarizers, and automated flashcard generation. Positioned as a free Quizlet alternative, Knowt offers study modes (spaced repetition, practice tests, games), exam hubs (AP, IB, GCSE), and classroom/teacher features to support learning at scale.

📋 Description

• Build and scale the entire ambassador program from practically zero to nationwide. • Recruit top-tier ambassadors across major universities using social channels, student org networks, influencer outreach, campus partnerships, and in-person activation. • Travel (as needed) to major campuses to launch programs, run activations, test playbooks, and measure results. • Recruit high-quality ambassadors across top universities through social channels, student orgs, influencer outreach, physical presence, and campus partnerships. • Lead on-campus and digital strategies to drive massive student signups (QR code campaigns, tabling kits, club partnerships, dorm outreach, etc.). • Design high-conversion strategies, assets, challenges, and incentives to help ambassadors maximize student signups. • Build an engaged ambassador community (Slack/Discord) with weekly touchpoints, leaderboards, competitions, and spotlights. • Manage weekly growth experiments across campuses and use data to iterate.

🎯 Requirements

• 1–3 years experience in student marketing, ambassador programs, college growth, or community building. • Deep understanding of college culture — ideally a recent grad or someone who has led campus programs before. • Proven ability to build and scale operational systems with lots of moving parts. • Strong communicator who’s high-energy, organized, and biased toward action. • Experience working with student creators, influencers, or ambassador cohorts is a big plus. • EdTech or consumer app growth experience preferred, but not required.