Senior Performance Marketing Manager

🕒 May 20

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Koinly

11 - 50 employees

Founded 2019

₿ Crypto

💳 Fintech

☁️ SaaS

Crypto • Fintech • SaaS

Koinly is a company that provides cryptocurrency tax calculation and asset tracking software to help investors and accountants calculate and file crypto taxes quickly and accurately. The platform connects to exchanges and wallets, automates tax-report generation, and aims to simplify tax compliance and portfolio tracking for users worldwide. Koinly operates as a remote-first, fast-growing startup focused on making crypto tax reporting accessible and efficient.

📋 Description

• Own and scale paid acquisition end-to-end across channels • Build and manage the performance marketing playbook • Manage budgets responsibly, scaling what works and cutting what doesn't • Own the affiliate program from recruitment to performance monitoring • Write and iterate on ad copy, develop landing page briefs, and direct creative assets • Run structured experiments across copy, creative, audience segmentation, and landing page experience

🎯 Requirements

• 5-8 years in performance marketing or paid acquisition, ideally B2C SaaS • Strong command of Google Ads with a track record of scaling paid budgets with measurable ROI • Ability to write compelling ad copy and direct creative production • Comfortable operating autonomously in a remote, async environment • SQL and data proficiency • Experience with a technically-minded, crypto-native community

🏖️ Benefits

• 32 days PTO • 100% Async culture • Flexible schedule • Ownership

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