Analytics Analyst

Job not on LinkedIn

🔥 1 hour ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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La Moda

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1986

👗 Fashion

🛒 Retail

Fashion • Retail • Sustainability

La Moda is a prominent Brazilian fashion group based in Santa Catarina that creates and develops premium fashion brands with a strong emotional connection to customers. Known for its successful in-house brands such as Lança Perfume, LP EASY, and My Favorite, the group achieved impressive yearly sales exceeding R$ 1. 2 billion in 2024. La Moda is committed to sustainability, emphasizing ethical practices, environmental responsibility, and fostering genuine relationships with clients and suppliers. Helmed by the Olivo family, the company embodies a culture of innovation and strong values, passed down through generations.

📋 Description

• Measure, analyze and improve the performance of La Moda's e‑commerce • Ensure the main customer journeys and interactions are correctly measured • Turn data into actionable insights for the E‑commerce, Marketing, Product and Technology teams • Create, configure and maintain tags, triggers and variables in Google Tag Manager (GTM) • Implement and enhance e‑commerce tracking in Google Analytics 4 (GA4) • Define and implement events, parameters and conversions according to business needs • Prepare dataLayer specifications for implementation by the development team • Technically validate dataLayer implementation and e‑commerce events • Implement and validate e‑commerce events, including view_item_list, select_item, view_item, add_to_cart, remove_from_cart, view_cart, begin_checkout, add_shipping_info, add_payment_info and purchase • Create custom events to measure specific site journeys and interactions • Troubleshoot tracking issues and data inconsistencies • Test implementations using GTM Preview/Debug, GA4 DebugView and browser developer tools • Validate new e‑commerce features and releases from an analytics and tracking perspective • Document the measurement plan, events, parameters and implementation rules • Support governance and organization of GTM containers • Monitor and analyze the end‑to‑end customer journey on the e‑commerce site • Build and monitor conversion funnels • Identify drop‑off points, friction and opportunities to improve the digital experience • Track sessions, users, conversion rate, add‑to‑cart, cart abandonment, checkout abandonment, revenue, orders, average order value and performance by channel, device, categories and products • Create and maintain digital performance dashboards • Produce ad hoc analyses to support decisions for E‑commerce, Marketing, Product and Technology • Detect behavioral or measurement anomalies and investigate root causes • Support campaign and acquisition channel analyses • Support CRO (conversion rate optimization), experimentation and A/B testing initiatives

🎯 Requirements

• Hands‑on experience with Google Analytics 4 (GA4) • Strong experience with Google Tag Manager (GTM) • Experience creating and implementing tags, triggers and variables • Experience implementing events and parameters in GA4 • Knowledge of Enhanced Ecommerce / GA4 Ecommerce • Experience implementing and validating the dataLayer • Ability to prepare tracking specifications for development teams • Experience with tag debugging and validation tools • Knowledge of key KPIs and funnels for an e‑commerce operation • Experience with data visualization tools such as Looker Studio, Power BI or similar • Ability to autonomously investigate data and tracking issues • Basic to intermediate knowledge of HTML and JavaScript for tag implementation and troubleshooting • Experience with VTEX / VTEX IO (plus) • Experience implementing analytics specifically in VTEX environments (plus) • Knowledge of SQL (plus) • Knowledge of BigQuery and exporting GA4 to BigQuery (plus) • Knowledge of Google Ads and Meta Ads (plus) • Experience with pixels and tags from advertising platforms (plus) • Knowledge of digital behavior tools, heatmaps and session replay (plus) • Experience with CRO and A/B testing (plus) • Knowledge of data protection (LGPD), cookies, Consent Mode and Consent Management Platforms (CMP) (plus) • Knowledge of server‑side tagging (plus)

🏖️ Benefits

• Dental plan (after probation) • Health plan (after probation) • Free transportation • On‑site cafeteria • Performance bonus (PPR) • Employee discount on brands • Childcare assistance • Education scholarship • Employee referral program • On‑site coffee service • Internal stores exclusive to employees • Good Card Plus card • On‑site banking services • Partnerships with educational institutions, gyms and food services