CRO and Analytics Analyst

🔥 2 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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La Moda

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1986

👗 Fashion

🛒 Retail

Fashion • Retail • Sustainability

La Moda is a prominent Brazilian fashion group based in Santa Catarina that creates and develops premium fashion brands with a strong emotional connection to customers. Known for its successful in-house brands such as Lança Perfume, LP EASY, and My Favorite, the group achieved impressive yearly sales exceeding R$ 1. 2 billion in 2024. La Moda is committed to sustainability, emphasizing ethical practices, environmental responsibility, and fostering genuine relationships with clients and suppliers. Helmed by the Olivo family, the company embodies a culture of innovation and strong values, passed down through generations.

📋 Description

• Structure and monitor daily performance reports for sales channels, consolidating Web and App metrics and highlighting bottlenecks, deviations, opportunities, and recommended actions • Analyze the complete funnel, from acquisition through conversion, evaluating channels, campaigns, pages, products, and customer journey stages • Identify friction points, abandonment, and optimization opportunities by connecting Media, CRM, Social, SEO, and other channel data to e-commerce results • Turn analyses into actionable insights and recommendations for different teams to implement optimizations • Identify and prioritize opportunities to improve conversion, revenue, and customer experience, connecting insights to the Digital Products backlog • Support the prioritization and delivery of the Digital Products backlog, monitoring results after implementation • Work with UX teams to analyze behavior and identify opportunities using heatmaps, session recordings, surveys, and usability testing • Structure and monitor CRO initiatives, A/B tests, and experimentation, measuring results and consolidating learnings • Develop dashboards and analyses to support decision-making • Continuously improve measurement frameworks and performance metrics for Web and App environments

🎯 Requirements

• Google Analytics certification (required) • Experience in CRO, Analytics, Growth, or Digital Products, preferably in e-commerce (Web and App) • Experience analyzing performance, funnels, campaigns, behavior, and conversion • Knowledge of VTEX, Google Analytics, Qlik Sense, Data Studio/Looker Studio, or similar tools • Knowledge of A/B testing and experimentation methodologies • Ability to turn data into insights, recommendations, and business impact • Analytical, strategic, curious, inquisitive, and results-oriented mindset • This position is also open to people with disabilities

🏖️ Benefits

• Workplace Exercise Program • Health Insurance • Dental Insurance • Wellhub (formerly Gympass) • On-site Restaurant • Free Chartered Transportation • Childcare Assistance • Criando Laços Benefit (BRL 500 card provided upon the birth of a child) • Funeral Assistance • Life Insurance • 50% Discount on Company Brands • Education Scholarship • Corporate University • Profit-Sharing Bonus (PPR) • On-site Cafeteria • On-site Parking • Pharmacy Benefit (FarmaSESI – purchases with payroll deduction and free delivery at the company) • Exclusive on-site stores for employees • Good Card Plus (purchases at various participating stores with payroll deduction) • Partnerships with educational institutions, gyms, healthcare, beauty, and food providers • Payroll-Deducted Loan • On-site Banking Service Center (Itaú) • Performance Reviews • Workplace Climate and Engagement Surveys • Internal Recruitment • Celebrar Program • Criando Laços Program • Diversos Program