Marketing Talent Strategist

🕒 May 8

🐊 Florida – Remote

🐊 Florida – Remote

💵 $65k - $70k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

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Lap of Love Veterinary Hospice

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2009

🧘 Wellness

Wellness

Lap of Love Veterinary Hospice is a compassionate service provider specializing in end-of-life care for pets. They offer veterinary hospice services, in-home euthanasia, cremation and aftercare services, telehospice consultations, and pet loss support. Dedicated to ensuring a peaceful and dignified passing for pets, Lap of Love focuses on providing comfort within the pet's own home. They also offer resources and support for managing pet loss and grief, aiming to support and guide pet owners through the difficult process of saying goodbye to their beloved animals.

📋 Description

• Lead efforts to grow and maintain the veterinarian and veterinary student database in the CRM • Proactively identify opportunities to connect with veterinarian and veterinary students, and nurture relationships to build robust talent pools in all Lap of Love markets • Build and maintain a veterinarian-focused content strategy and continuously test and refine messaging to improve engagement and conversion • Create and execute nurture programs that move veterinarians and veterinary students from awareness to engagement to the apply stage • Represent Lap of Love at conferences and campus events. Staff booths, lead brief info sessions, capture leads and feedback, and ensure timely, personalized follow-up in the CRM • Support maintenance of branded career and recruitment pages, including writing and editing page copy, uploading assets, and ensuring consistent brand voice • Monitor CRM analytics and KPIs to measure performance and provide insights and recommendations to optimize continually • Support various recruiting platforms and approaches to capture leads and ensure contacts are logged and followed up in the CRM • Support broader educational marketing campaigns as needed to boost brand visibility and lead generation for Lap of Love services • Leverage modern methods to improve efficiency, scale outreach efforts, and enhance personalization across candidate engagement initiatives

🎯 Requirements

• Bachelor’s degree in marketing, communications, business, or related field *required* • Minimum of 2 years of marketing and/or recruiting experience *required* • Hands-on CRM/ATS experience, including the ability to manage a targeted campaign out of a CRM or ATS *required* • Comfortable using Adobe Creative Suite and Canva to create marketing assets • Strong writing and editing skills with the ability to follow brand voice to create content for emails, socials, and events • Superior organizational and critical thinking skills and attention to detail with the ability to self-manage multiple projects at a time • Demonstrated ability to take ownership of small projects from planning through execution - examples may include running an email campaign, coordinating a webinar, or piloting a new outreach tool • Excellent organizational skills, able to prioritize tasks and meet deadlines while working independently on day-to-day responsibilities • Demonstrated interest, experience, and abilities with emerging technology. Willing to research, pilot, and test new platforms and AI tools • Comfortable with data analysis to review metrics and iterate based on results • Exemplify and convey Lap of Love’s values

🏖️ Benefits

• Health Insurance Plan (Medical) with 100% employer paid HSA option available • Dental and Vision Plans • Retirement Plan (Traditional 401k with 3% match and Roth 401k) • Paid Time Off • Bereavement Leave • Paid Parental Leave • Employer-funded Lifestyle Spending Account (LSA) • Life Insurance (Basic, Voluntary, and AD&D) • Short Term and Long Term Disability Insurance • Training & Development • Pet Discount Plan and Pet Insurance