Product Line Marketing Manager, CIS Hardened Images

🕒 May 8

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Center for Internet Security

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2000

🔒 Cybersecurity

📋 Compliance

🤖 Artificial Intelligence

Cybersecurity • Compliance • Artificial Intelligence

Center for Internet Security is an organization dedicated to enhancing the cybersecurity posture of businesses and individuals. It provides resources and tools focused on improving baseline cybersecurity measures, encouraging adherence to best practices, and ensuring compliance with privacy regulations. Their mission involves promoting improved security and resilience through collaboration and the sharing of knowledge and resources.

📋 Description

• Lead planning and drive execution of effective strategies, tactics, deliverables, and timelines to create campaign plans for product launches, releases, and ongoing demand generation for CIS Hardened Images • Drive the marketing strategy by driving demand for the product, tracking key performance indicators (KPIs), monitoring product performance, conducting voice of customer and market research, and providing analysis and go-to-market plans to stakeholders • Develop and maintain an in-depth understanding of the target market segments for assigned products and lead the creation of compelling, differentiated, value-based messaging and positioning for those market segments, with a clear understanding of the needs of the customer and the core capabilities of the offering • Act as a subject matter expert on the assigned products in support of the Sales and Marketing teams • Collaborate with related Product Managers and Owners on the development of new cybersecurity products and features • Partner with internal stakeholders and subject matter experts to devise and execute the go-to-market strategy and establish clear priorities and objectives for the success of the offering • Maintain an in-depth knowledge of cybersecurity markets and trends (industry, social economic and political, legal and regulatory, customers, competitors, etc.) • Develop and maintain competitive intelligence, identifying the alternatives that exist within the market, the relative strengths and weaknesses of each, and points of differentiation • Maintain and expand CIS’s insight into market segments, user personas, and ideal user and customer profiles for assigned products • Serve as a partner, enabling direct and indirect Sales and Customer Support teams with training and materials • Persuade and engage with various audiences by demonstrating solid communication skills in both written and presentation form, including becoming a reputable spokesperson • Travel to events as needed • Other tasks and responsibilities as assigned

🎯 Requirements

• Bachelor’s degree in Information Technology, Engineering, Business Management, Marketing, or a related field* • 5+ years of product marketing or product management experience with an emphasis on demand generation, pipeline growth, B2B go-to-market strategies and demonstrable impact on business outcomes • Proven track record in managing product lifecycles and delivering successful cybersecurity solutions • Ability to work effectively in a cross-functional environment and align diverse teams toward common goals • Excellent communication and collaboration skills including written, verbal, and formal presentations • Ability to not only consume technical, financial, and business documentation fluidly and quickly, but also retain and articulate information based on research • Ability to associate and articulate the impact of technical capabilities on customer value and outcomes • Strong facilitation skills to achieve alignment and clear decision making • Ability to prioritize, multi-task, and perform under pressure • Strong project management and change management skills • Ability to travel as needed • Must be authorized to work in the United States.

🏖️ Benefits

• Health (PPO, EPO, HSA), Dental & Vision Insurance eligibility starting from the first day of hire • $500 wellness card for Health Coverage Participants • 401(k) with 4% Company Match, vested from the first day of hire • Flexible Spending Account (FSA) & Dependent Care Account (DCA) • Life Insurance • Bonding Leave • Paid Volunteering Program • Bonus eligibility • Paid Time Off (PTO) inclusive of vacation, personal and sick time • Paid Holidays • Wellness Program • Employee Engagement Activities • Professional Development Opportunities • Tuition Reimbursement • Student Loan PayDown Program • Employee Referral program • Employee Assistance Program