Paid Media Specialist

🕒 April 30

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Launch Potato

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

📱 Media

👥 B2C

Media • B2C

Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.

📋 Description

• Support the success and growth of our Make Money/Manage Money native and social media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies. • Execute and manage social and native ad campaigns across platforms such Meta and Taboola. • Monitor daily performance metrics and implement optimizations to creative, bids, and placements. • Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth. • Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results. • Conduct competitor research and performance audits to surface new testing opportunities. • Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery. • Maintain campaign documentation and update performance trackers regularly to support team throughput.

🎯 Requirements

• 3+ years of media buying experience, with a focus on performance-driven results across social and native ad campaigns • Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain • Proven ability to monitor and optimize campaign performance using data • Strong attention to detail with a focus on executional excellence and task management • Ability to collaborate across functions and communicate clearly in a remote work environment • Display an attitude of positivity and willingness to embrace change, not getting discouraged when business or cross-functional needs change • Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz

🏖️ Benefits

• Profit-sharing bonus • Competitive benefits