Inbound & Performance Marketing Manager

🕒 April 30

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Oscilar

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2021

💳 Fintech

🏦 Banking

📋 Compliance

Fintech • Banking • Compliance

Oscilar is a risk management platform that focuses on fraud defense, credit underwriting, onboarding risk, and AML compliance for financial institutions. Through its advanced AI Risk Decisioning™, Oscilar enables organizations to make faster and more intelligent risk decisions, monitor customer journeys, and ensure regulatory compliance seamlessly. Oscilar's platform provides comprehensive analytics and proactive detection capabilities, tailored to meet the unique risk needs of banks, fintechs, and credit unions.

📋 Description

• Own Google Ads end-to-end — keyword strategy, ad copy, bidding, landing pages, and negative keyword hygiene • Own LinkedIn Ads across awareness, ebook lead gen, webinar promotion, and retargeting • Run content syndication programs against target account lists, including vendor selection and performance testing • Launch and test emerging paid channels: Meta, YouTube, programmatic/ABM display, review sites, newsletter sponsorships, and podcasts • Set budgets, forecast pipeline, and reallocate spend based on channel ROI • Own the marketing website as a technical surface — CMS, page builds, site performance, and routine hygiene • Run conversion rate optimization across key pages, with a focus on interactive demo, ROI calculator, and use case landing pages • Ship landing page tests for paid campaigns and read results with statistical rigor • Partner with the content team on SEO and AEO-driven page structure • Own UTM conventions, form tracking, and lead source hygiene across HubSpot and Salesforce • Partner with RevOps and Growth Engineering on multi-touch attribution, campaign object design, and channel ROI reporting • Manage the deanonymization stack and turn site signals into GTM activations • Build dashboards that answer 'which campaign drove last week's pipeline' in one click, not three reports • Partner with or directly run technical SEO, AEO, and GEO audits • Collaborate with the content team on keyword strategy and content briefs • Scale AI-assisted blog production • Launch paid campaigns weekly across Google, LinkedIn, and emerging channels • Run an always-on experimentation calendar: creative tests, audience tests, landing page tests, bidding tests • Ship landing pages and site updates without waiting on design or engineering cycles • Own the performance review: weekly channel health, monthly pipeline attribution, quarterly spend reallocation • Partner with BDRs on inbound lead routing, follow-up sequences, and signal-based outbound • Brief creative, manage vendors, and run agencies only when in-house execution is not the right call

🎯 Requirements

• 5–7+ years in B2B marketing with at least 3 years running paid channels hands-on • Deep fluency in Google Ads and LinkedIn Ads — you have built, broken, and rebuilt accounts • Track record of scaling a paid channel into a compounding pipeline source • Comfortable with six-to-seven figure annual spend and the forecasting that comes with it • Have shipped landing pages and site updates in a modern CMS (Webflow, Framer, WordPress, or similar) • Run CRO programs with real statistical discipline — you know when a lift is real and when it is noise • Comfortable in GA4, Google Tag Manager, HubSpot, and Salesforce reporting • You default to launching and iterating, not perfecting before shipping • Comfortable designing lightweight tests across channels and doubling down on what works • You measure what matters but don't let imperfect data paralyze you • You can stand up a new channel without a playbook or a vendor holding your hand • You have scaled paid programs at a company where attribution was messy and budgets were contested • Resourceful: you figure it out rather than wait for someone else to figure it out for you • Daily familiarity with Claude Cowork and Claude Code, or equivalent agentic AI tools • You reach for an AI agent before you reach for a contractor — whether the task is a landing page, a data pull, a script, or a one-off tool • You have opinions on where AI belongs in the marketing stack and where it does not

🏖️ Benefits

• Competitive salary and equity packages, including a 401k plan • Remote-first culture • 100% employer-covered comprehensive health, dental, and vision insurance (US) • Unlimited PTO policy • Family-friendly environment with regular team events and offsites • Strong learning and professional development opportunities • Help make the internet safer by protecting online transactions