Head of Events and Field Marketing

🕒 2 days ago

🇺🇸 United States – Remote

💵 $129k - $210k / year

⏰ Full Time

🔴 Lead

🎪 Events

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LaunchDarkly

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

☁️ SaaS

🏢 Enterprise

💰 $200M Series D on 2021-08

SaaS • Enterprise

LaunchDarkly is a software company offering a platform for feature management and experimentation. Its solutions allow developers to control software releases through feature flags, enabling safeguarded and progressive rollouts. The platform integrates with various developer tools and supports multiple programming languages to streamline deployment and improve the developer experience. LaunchDarkly's solutions cater to industries including financial services, healthcare, high tech, retail, and government, among others, providing a robust infrastructure that aids in delivering customized and targeted user experiences.

📋 Description

• Manage and develop a team of field and event managers, establish team operating norms, establish team operating norms, and implement departmental policies and procedures that support consistent event execution. • Manage the events and field marketing budget, supporting planning and forecasting activities and tracking spend across programs in alignment with approved plans. • Execute the regional third-party event program end-to-end from preparation and activation to follow-up and reporting in support of brand awareness, buyer engagement, and pipeline goals. • Build and implement the owned field event program, following established processes and playbooks to enable the field team to deliver consistent, high-quality engagements • Develop and lead an ongoing roadshow that deepens buyer and influencer understanding of our product's unique value across key markets. • Partner with sales and GTM leadership to prioritize markets, build account-level intelligence by territory, and develop coordinated field plans. • Work with executives to design in-person experiences that expand relationships higher and wider within target accounts. • Collaborate with internal thought leaders to develop content plans aligned to corporate messaging and positioning. • Drive coordinated, multi-channel activations before and after every event to maximize impact. • Report on the performance of each event, identifying areas for improvement and areas to accelerate based on results.

🎯 Requirements

• Typically requires a minimum of 12 years of related experience, including at least 3 years of supervisory experience. • 7+ years of event management and field marketing experience including managing a team of individual contributors. • Demonstrated ability to build scalable operational frameworks and lead teams through complex, cross-functional programs. • Strong analytical and data-driven mindset, with experience using marketing analytics tools and CRM systems (e.g., Salesforce). • Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences. • Experience working with global, remote teams and collaborating with cross-functional stakeholders. • Willingness to travel as needed to support regional marketing events and initiatives.

🏖️ Benefits

• Restricted Stock Units (RSUs) • health, vision, and dental insurance • mental health benefits