Head of Partner Marketing

🕒 May 5

🏄 California – Remote

🏄 California – Remote

💵 $145k - $235k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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LaunchDarkly

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

☁️ SaaS

🏢 Enterprise

💰 $200M Series D on 2021-08

SaaS • Enterprise

LaunchDarkly is a software company offering a platform for feature management and experimentation. Its solutions allow developers to control software releases through feature flags, enabling safeguarded and progressive rollouts. The platform integrates with various developer tools and supports multiple programming languages to streamline deployment and improve the developer experience. LaunchDarkly's solutions cater to industries including financial services, healthcare, high tech, retail, and government, among others, providing a robust infrastructure that aids in delivering customized and targeted user experiences.

📋 Description

• With partnerships team, create a prioritization & investment framework based on customer value, revenue influence, market positioning, and strategic fit • Define joint value propositions and connect them to our overall product positioning • Build & execute joint GTM plans that translate partner strategy into pipeline (campaigns, co-sell motions, launches, and field activation) • Allocate and manage MDF and partner budgets to deliver partner-sourced and partner-influenced pipeline accountabilities. • Build templatized playbooks and automated campaigns for smaller partner activations • Work with demand marketing to integrate partners into campaigns that drive engagement and conversion • Manage the pipeline of inbound co-marketing requests with a strategic filter • With partnerships team, support enablement of both LaunchDarkly & partner field teams. • Create partner-focused assets (one-pagers, demo guides, case studies) • Track and report on partner influence on pipeline and adoption

🎯 Requirements

• Typically brings 12+ years of experience in partner marketing, product marketing, or GTM roles in B2B software, with clear ownership of partner-driven pipeline or revenue. • Deep understanding of cloud and ISV ecosystems, and track record of building successful co-marketing and co-sell motions. • Exceptional cross-functional leadership and influence • Strong point of view on what good partner marketing looks like and the judgment to say no to low-impact work. • High standards for messaging and content;

🏖️ Benefits

• Restricted Stock Units (RSUs) • health, vision, and dental insurance • mental health benefits