Principal Growth Marketer

November 22

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LaunchDarkly

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SaaS • Enterprise

LaunchDarkly is a software company offering a platform for feature management and experimentation. Its solutions allow developers to control software releases through feature flags, enabling safeguarded and progressive rollouts. The platform integrates with various developer tools and supports multiple programming languages to streamline deployment and improve the developer experience. LaunchDarkly's solutions cater to industries including financial services, healthcare, high tech, retail, and government, among others, providing a robust infrastructure that aids in delivering customized and targeted user experiences.

201 - 500 employees

Founded 2014

☁️ SaaS

🏢 Enterprise

💰 $200M Series D on 2021-08

📋 Description

• Lead and orchestrate cross-functional growth strategies: Create the strategy for and guide cross-functional execution across marketing, SDRs, Sales, and product to optimize the inbound funnel, increase conversion, and drive sustainable revenue growth. • Own the inbound conversion funnel: Analyze, optimize, and orchestrate the end-to-end growth funnel, from awareness through conversion, leveraging both self-service and sales-assisted motions. • Integrate New Sources: Partner with inbound channel owners to identify and integrate new lead sources into our inbound framework. • Portfolio Optimization: Continuously assess and optimize the mix of inbound lead types and the most effective handling across SDRs, Sales, AI, and self-serve paths. • Define and deliver measurable impact: Set and track KPIs and growth targets aligned to company objectives, ensuring clear visibility into funnel performance and revenue contribution. • Create and maintain a growth roadmap: Build a long-term growth strategy roadmap that drives enterprise-level impact and influences priorities and resource allocation. • PLG and Sales Led: Collaborate closely with Product to enhance the self-service experience, drive higher PQL conversions, and leverage product insights to inform changes across the inbound funnel. • Drive operational excellence: Lead initiatives across digital, website, product, marketing automation, and marketing operations to ensure scalable, high-performance demand capture systems. • Establish growth experimentation frameworks: Champion structured cross-channel testing and learning practices to improve acquisition, activation, and conversion outcomes. • Co-own the growth stack: Partner with Marketing Operations to ensure scalability, data integrity, and alignment of tools and technologies that power growth. • Mentor and elevate the team: Guide other marketers, sharing best practices and fostering a culture of learning.

🎯 Requirements

• Over 12 years of experience in growth marketing, digital, and/or demand generation at B2B companies. • Deep understanding of funnel analytics, and lead qualification frameworks. • Proven track record optimizing conversion for both high and low volume inbound funnels. • Strong collaboration experience across GTM functions, comfortable influencing across teams without direct authority. • Advanced fluency with key tools such as Salesforce, Looker, Google Marketing Platform, Marketo (or equivalents). • Excellent analytical and storytelling skills, able to translate complex data into actionable growth strategies. • Highly autonomous, strategic thinker capable of identifying and driving high-impact growth levers independently.

🏖️ Benefits

• Restricted Stock Units (RSUs) • health, vision, and dental insurance • mental health benefits