Performance Marketing Manager, B2B

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Leadeffect GmbH

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2017

🤝 B2B

☁️ SaaS

B2B • Marketing • SaaS

Leadeffect GmbH is a specialized marketing partner based in Hamburg that focuses on B2B companies with complex IT and software solutions. They offer a range of services including B2B SEO, SEA, LinkedIn marketing, and web design, aimed at helping businesses effectively communicate their complex offerings to their target audience. With a hands-on approach, Leadeffect ensures measurable results and helps clients scale their solutions by optimizing online marketing strategies tailored for the B2B sector.

📋 Description

• Develop channel-level strategies for clients • Conduct SEA keyword analyses for Google Ads campaigns • Plan, set up, optimize and evaluate SEA campaigns • Write ad copy • Prepare reports • Plan and set up LinkedIn campaigns • Monitor and optimize campaigns, including lead nurturing • Reporting and analysis • Implement conversion tracking using Google Tag Manager and Google Analytics • Develop tracking concepts for websites • Create analytics reports • User funnel and conversion optimization (conceptual — no development work) • Analyze user behavior on the website • Optimize landing pages and the website for conversions • Draft landing page concepts • Optimize the user funnel to improve conversions • Email outreach • Design emails/sequences using Apollo or similar tools • Optimize and analyze outreach performance • Further develop channels — identify new trends and opportunities • Collaborate with the project manager • Produce reports, analyses and documentation • Occasional customer support: participate in client meetings

🎯 Requirements

• Experience in online marketing (at least 2 years) • Familiarity with digital tools and platforms • Proactive, analytical mindset and solution-oriented thinking • Willingness to learn and quick to grasp new concepts • Open, outgoing and strong communication skills • Reliable and detail-oriented work style • Strong IT affinity • German: preferably C1. If you're at B2, we'll cover your course costs if you'd like to improve; English: business proficiency

🏖️ Benefits

• Access to our in-house training platform for B2B marketing for continuous learning and to expand your marketing expertise