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Marketing Executive, Baking

🔥 9 minutes ago

🇵🇭 Philippines – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎯 Chief Marketing Officer (CMO)

Where this job comes from

Posted on Lesaffre's careers page, not through a job board

First seen by Remote Rocketship 9 minutes ago

Logo of Lesaffre

Lesaffre

10,000+ employees

Founded 1853

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Lesaffre is a global leader in bioengineering and bioprocessing, specializing in the use of microorganisms and fermentation processes. Established in 1853, Lesaffre focuses on providing innovative solutions in the fields of baking, food taste and flavorings, fermented beverages, healthcare, animal care, plant care, biotechnology, and renewable chemicals. The company emphasizes research and development, with over 700 experts working worldwide to unlock the potential of microorganisms for human, plant, and animal nutrition and health. Lesaffre is committed to nourishing and protecting the planet through sustainable practices and industrial excellence.

📋 Description

• Provide marketing support and specific design activities as required. • Develop and implement comprehensive marketing strategies to promote Lesaffre’s products and services. • Assist in developing and executing marketing collateral and print materials, including brochures, fact sheets, and posters, within global brand guidelines and tailored for local markets. • Support regional tradeshow activities in collaboration with the Head of Marketing Asia Pacific, Sales Managers, and country teams. • Support and organise distributor trainings and customer seminars. • Support creation of yearly promotional materials for corporate and product brands. • Coordinate creation and modification of packaging labels across teams and departments. • Stay updated with industry trends and emerging marketing technologies. • Collaborate with sales, product development, and design teams. • Identify innovation opportunities and develop online and offline programs for new product launches. • Monitor local competitors and develop marketing and promotional campaigns with the local country manager to maintain market share and meet sales objectives. • Participate in safety activities, risk assessments, safety action plans, KPI target-setting, and recognition and sanction programs. • Report unsafe conditions, near misses, and recordable accidents according to company timelines.

🎯 Requirements

• At least Bachelor’s Degree in Marketing, Mass Communications, Business or equivalent. • Minimum 8 years of marketing, trade marketing experience in an international B2B environment, preferably in the Baking and/or Food industry. • Experience developing and executing successful marketing and promotional campaigns to meet business objectives. • Brand building experience in new segments or channels. • Ability to influence and manage multiple stakeholders both internally and externally. • Strong presentation skills. • Strong organizational skills and ability to multitask. • Creativity mindset and out of the box thinking. • High proficiency in both written and verbal English communication. • Knowledge of an additional language, other than English, an advantage. • Strong communication and inter-personal skills. • Team player. • Proficient in KPI setting, performance analysis, and reporting tools (Power BI etc.). • CRM (Salesforce) and marketing automation experience preferred. • Ability to analyse data, generate insights, and drive data-informed decisions. • Must comply with local governmental HSE regulations and company safety policies. • Must respect travel safety and safe driving rules.

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