Product Marketing Manager

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November 5

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Lifesight

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eCommerce • B2B • Marketing

Lifesight is a unified marketing measurement platform that integrates scattered marketing data into a single source of truth, enhancing decision-making for businesses. By leveraging advanced methodologies like marketing mix modeling, incrementality testing, and causal attribution, Lifesight empowers brands to accurately measure the effectiveness of their marketing initiatives and optimize their budgets. The platform aims to provide actionable insights that drive growth and improve marketing strategies across a variety of industries.

201 - 500 employees

Founded 2017

🛍️ eCommerce

🤝 B2B

💰 Seed Round on 2018-05

📋 Description

• Develop and execute product positioning and messaging that differentiates Lifesight’s measurement and analytics capabilities across target industries and use cases. • Partner closely with product management to translate complex technical capabilities—across data analytics, attribution, and media measurement—into clear customer value propositions. • Lead go-to-market strategy for new feature launches, ensuring alignment across product, sales, growth, partnerships, and customer success teams. • Create and manage content frameworks, including product narratives, one-pagers, solution briefs, presentations, and thought leadership assets. • Work with growth and demand teams to develop campaigns that drive adoption, engagement, and pipeline growth. • Serve as the internal subject matter expert on martech, ad tech, media buying, and measurement—bringing insight into market trends, competitive positioning, and customer needs. • Define and track success metrics for all product marketing initiatives, using data to continually refine messaging, content strategy, and go-to-market motion. • Develop and execute ecosystem marketing strategies in collaboration with technology partners, agencies, and media platforms to amplify product adoption. • Enable and activate partners through co-marketing programs, joint go-to-market campaigns, partner training, and solution playbooks. • Build strong relationships with strategic partners to ensure alignment on positioning, pricing, and product integrations in market.

🎯 Requirements

• 5+ years of product marketing experience in SaaS, preferably within marketing technology, ad tech, or analytics platforms. • Strong knowledge of marketing measurement methodologies (attribution, MMM, incrementality, unified measurement). • Proven experience crafting clear, compelling messaging for technical and business audiences. • Deep understanding of martech, ecosystem partnerships, media buying, and data privacy trends. • Demonstrated ability to collaborate cross-functionally and drive clarity in complex product environments. • Experience working with partner ecosystems and executing joint marketing or go-to-market programs. • Results-oriented mindset with the ability to set measurable goals and report on performance. • Exceptional written and verbal communication skills, with a strong storytelling ability.

🏖️ Benefits

• Bonus based on performance • Competitive salary • Dental insurance • Flexible schedule • Health insurance • Paid time off • Training & development • Vision insurance