Senior Account Executive – SaaS, Martech Sales

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Lifesight

201 - 500 employees

Founded 2017

🛍️ eCommerce

🤝 B2B

💰 Seed Round on 2018-05

eCommerce • B2B • Marketing

Lifesight is a unified marketing measurement platform that integrates scattered marketing data into a single source of truth, enhancing decision-making for businesses. By leveraging advanced methodologies like marketing mix modeling, incrementality testing, and causal attribution, Lifesight empowers brands to accurately measure the effectiveness of their marketing initiatives and optimize their budgets. The platform aims to provide actionable insights that drive growth and improve marketing strategies across a variety of industries.

📋 Description

• Own the Enterprise Sales Cycle: Manage the complete sales process from prospecting and qualification to discovery, solution alignment, negotiation, closure, and handover. • Build and manage a healthy pipeline across named accounts, outbound opportunities, partner-led opportunities, and qualified inbound leads. • Build Strategic Account Plans: Develop structured account plans for target customers by identifying business priorities, key decision-makers, influencers, buying committees, budget owners, and potential blockers. • Map Lifesight’s value proposition to the customer’s marketing, analytics, growth, and revenue objectives. • Drive Consultative and Value-Based Selling: Engage with senior stakeholders across marketing, growth, analytics, finance, data, and technology teams. • Understand customer pain points related to marketing measurement, attribution, incrementality, media efficiency, customer intelligence, and ROI visibility, and translate them into clear business value. • Lead Multi-Stakeholder Sales Motions: Run complex sales engagements involving multiple stakeholders across customer organizations. • Coordinate effectively with internal Solutions Engineers, Product, Customer Success, Marketing Strategy, and Partnerships teams to create strong proposals and high-impact demonstrations. • Position Lifesight as a Strategic Growth Partner: Communicate how Lifesight helps customers improve marketing effectiveness, optimize media investments, reduce measurement gaps, and make better business decisions. • Present compelling narratives to VP, C-level, and functional leadership audiences. • Negotiate and Close Commercial Agreements: Lead commercial discussions, proposal creation, pricing conversations, contract negotiation, and deal closure. • Maintain strong control over deal progression, timelines, mutual action plans, and decision processes. • Partner for Adoption and Expansion: Work closely with Customer Success after closure to ensure smooth onboarding, customer adoption, value realization, and future expansion opportunities. • Identify growth potential within existing accounts through additional use cases, teams, geographies, or business units. • Maintain Sales Discipline: Use CRM systems and sales processes consistently to maintain accurate pipeline visibility, forecasting, account notes, next steps, and deal health. • Apply structured enterprise sales methodologies such as MEDDPICC, Challenger, SPIN, or similar frameworks.

🎯 Requirements

• 10+ years of experience in SaaS/Martech platform selling experience • Proven track record of meeting or exceeding quota in complex B2B sales environments • Experience selling to enterprise or upper mid-market customers with multi-stakeholder buying processes • Strong understanding of consultative selling, value-based selling, and enterprise account management • Ability to engage senior stakeholders across marketing, growth, analytics, finance, product, and data teams • Experience managing full-cycle sales, including prospecting, discovery, solutioning, negotiation, closure, and expansion planning • Familiarity with MEDDPICC or similar sales qualification and deal management frameworks • Strong commercial acumen with the ability to build business cases, manage objections, and negotiate effectively • Excellent written and verbal communication skills, with the ability to simplify complex concepts for executive audiences • Comfortable working in a fast-paced, global, high-growth SaaS environment • Willingness to travel for client meetings, industry events, and business development opportunities, as required • Preferred Experience: Prior experience selling marketing measurement, attribution, incrementality testing, marketing analytics, customer data platforms, media intelligence, or performance marketing solutions • Experience selling to CMOs, VP Marketing, Growth Leaders, Analytics Heads, Revenue Leaders, or Digital Transformation teams • Exposure to industries such as retail, e-commerce, consumer brands, financial services, marketplaces, travel, media, or subscription businesses • Experience working in global SaaS organizations or selling into international markets • Ability to work with partner ecosystems, agencies, consultancies, or technology alliances to generate and influence revenue opportunities.

🏖️ Benefits

• 401(k) matching • Bonus based on performance • Flexible schedule • Paid time off

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