Marketing Operations Analyst

🕒 March 11

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Lightspeed DMS

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1984

🤝 B2B

🛍️ eCommerce

🛒 Retail

B2B • eCommerce • Retail

Lightspeed DMS is a comprehensive dealer management system designed for the Powersports, Marine, RV, Trailer, Outdoor Power Equipment, and Golf industries. It provides over 4,000 dealerships with an all-in-one solution to streamline operations, manage inventory, and enhance customer engagement. Lightspeed DMS integrates various departmental functions into a single platform, enabling efficient management of parts, sales, service, and accounting tasks, ultimately helping dealers to improve profitability and customer experience.

📋 Description

• Serve as the HubSpot admin and expert, owning configuration, workflows, automation, and best practices across the platform • Own the Salesforce–HubSpot integration and serve as the marketing thought leader on Salesforce solution design — working with our dedicated SF admin team to ensure campaigns, data structures, and reporting serve the business • Drive a consistent MQL–SQL methodology and funnel reporting across HubSpot, Salesforce, and PowerBI — giving marketing, BDRs, and leadership a shared view of pipeline performance and conversion at every stage • Develop and refine attribution methodologies that connect marketing program spend, campaign activity, and BDR outbound to pipeline and bookings; partner with leadership on planning and performance tracking • Act as the strategic partner and ambassador across Marketing, BDR, Sales Operations, CS Operations, and Revenue Operations — translating business needs into operational solutions and ensuring alignment on shared processes and definitions

🎯 Requirements

• 3–5 years in Marketing Operations, Revenue Operations, or a similar B2B SaaS role • HubSpot administration required — deep hands-on experience with workflows, automation, and HubSpot-Salesforce integration; Salesforce campaign management and reporting proficiency • Strong analytical skills with experience building funnel reporting, attribution models, and dashboards across HubSpot, Salesforce, and PowerBI or similar • Experience with BDR/SDR performance tracking, lead routing, and lead-to-opportunity conversion optimization • Familiarity with sales engagement platforms (Outreach, HubSpot Sales, Gong Engage, or similar), data enrichment tools, and the broader MarTech stack.

🏖️ Benefits

• Competitive salary • Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options