Senior Manager/Director of Demand Generation

Job not on LinkedIn

🕒 May 22

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

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Liquibase

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

🏢 Enterprise

☁️ SaaS

B2B • Enterprise • SaaS

Liquibase is a company that provides automated database schema change and version control solutions, helping businesses manage database migrations and changes efficiently. Their tools are designed to support continuous integration and delivery within software development processes, ensuring that developers can make reliable and consistent updates to databases across environments. Liquibase's solutions are particularly useful for teams practicing DevOps methodologies.

📋 Description

• Build and scale pipeline generation programs across paid search, paid social, webinars, nurture, field, partner, and account-based marketing motions • Drive Community-to-commercial conversion programs that identify, engage, and convert Liquibase Community users into qualified opportunities for Liquibase Secure • Partner closely with Sales, RevOps, CS, and Product Marketing to build campaigns tied to pipeline, expansion, and revenue outcomes • Develop and execute ABM and target account plays across strategic enterprise accounts, competitive takeovers, regulated industries, and modern data platform teams • Build and optimize nurture programs that improve engagement, conversion, and sales velocity across the funnel • Use AI-assisted workflows to improve campaign execution, segmentation, personalization, research, testing, and content development • Own paid media performance across Google, LinkedIn, retargeting, and other digital channels • Partner with Product Marketing on positioning, launches, messaging, and campaign strategy • Analyze campaign performance, conversion rates, attribution, and pipeline contribution to make investment and optimization recommendations • Help scale SEO and AEO programs that improve discoverability, category authority, and inbound demand • Operate comfortably in a lean, fast-moving environment where speed, ownership, and initiative matter

🎯 Requirements

• 7+ years of experience in B2B demand generation or growth marketing • Experience driving measurable pipeline and revenue impact • Experience in enterprise software, infrastructure, DevOps, data, security, or developer tooling • Strong understanding of paid search, paid social, SEO, AEO, nurture, webinars, email, retargeting, and conversion optimization • Experience with converting an open source project • Experience building and executing ABM programs • Experience partnering closely with Sales and RevOps • Strong understanding of funnel metrics, attribution, and pipeline analysis • Strong written communication and messaging instincts • Comfortable operating both strategically and tactically • Highly organized, proactive, and execution-oriented • Comfortable using AI tools to accelerate campaign execution and research

🏖️ Benefits

• Remote First culture, potential for company-wide in-person gatherings • Home office allowance for remote workers • Meaningful equity • Comprehensive health, vision, and dental benefits - country dependent • Generous paid time off and paid holidays • 401k match program (US only) • No punks, no jerks culture • Growth opportunities and ability to move up within the company