CRM Manager

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Listan GmbH

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2000

🔧 Hardware

🎮 Gaming

Hardware • Gaming

Listan GmbH is a Germany-based consumer hardware company that develops, manufactures, and markets premium PC components and gaming peripherals under brands such as be quiet! , Xilence, and MOUNTAIN. The company focuses on power supplies, cooling solutions, PC cases, keyboards, mice, and accessories, emphasizing quiet operation, high performance, and rigorous quality testing for enthusiasts and gamers. Listan also engages in product development, brand acquisitions, and direct-to-consumer and channel sales worldwide.

📋 Description

• Overall responsibility for the end-to-end configuration of the CRM system and the customer lifecycle for D2C – building and continuously developing the CRM foundation, including customer journeys, lifecycle logic and interaction strategy • Increase D2C revenue – plan and execute CRM campaigns that directly impact revenue, repeat purchases and customer lifetime value • Design and implement automated customer journeys – create and optimize key flows such as welcome, post-purchase and reactivation • Establish segmentation and personalization logic – develop data-driven customer segments and personalization approaches to improve relevance and conversion rates • Turn data into actionable CRM insights – monitor performance, identify opportunities and continuously optimize • Work closely with Marketing on content execution – provide CRM-driven input to the content plan and collaborate to run campaigns efficiently

🎯 Requirements

• Bachelor’s or Master’s degree in Business Administration, Computer Science or a related field • 3–5 years of experience in CRM/email marketing in a D2C or e-commerce environment • Proven ability to grow revenue, customer retention and customer lifetime value through CRM • Practical experience with tools such as Klaviyo and Mailchimp • Experience building and/or scaling CRM and lifecycle setups • Strong analytical skills with a data-driven, performance-oriented mindset and familiarity with GA4, GTM, Power BI and Excel • Hands-on experience using AI tools (e.g., ChatGPT, Claude) for reporting, content creation or campaign design • Structured, entrepreneurial thinking and strong ownership – able to run CRM activities independently • Strong cross-functional collaboration skills, especially with marketing teams • Affinity for premium, tech-oriented products and tech-savvy customers • Excellent written and verbal communication skills in English and German

🏖️ Benefits

• Broad opportunities for personal development in a dynamic environment • A motivated and successful team that works like a family • Experience the appeal of an international and multicultural atmosphere • Short communication channels, flat hierarchies and an open company culture that values your commitment • Flexibility to support your work–life balance, e.g., remote work arrangements • Exclusive perks: Hansefit, employee discounts, beverage supply, fresh fruit and a meal subsidy