Senior Brand Analyst

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🕒 June 10

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Localiza&Co

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1973

🚗 Transport

🛍️ eCommerce

👥 B2C

Transport • eCommerce • B2C

Localiza&Co. is a car rental company that offers a range of services including vehicle rentals, fleet management, and car subscriptions. With a presence in multiple Latin American countries like Argentina, Brazil, Colombia, Ecuador, Mexico, Paraguay, and Uruguay, Localiza&Co. is dedicated to providing convenient and efficient transportation solutions. They cater to both individual customers and businesses, offering services such as fast digital vehicle pickup, loyalty programs, and various vehicle options for different travel needs.

📋 Description

• Investigate market information, competitors, consumer behavior and brand performance • Turn data and metrics into actionable insights to guide strategic decisions • Develop brand plans with a medium- and long-term perspective • Create action plans based on indicator analyses and trend assessments • Monitor and manage brand health, ensuring consistency and proper positioning • Work end-to-end on brand management, from strategy to direction for internal teams • Produce materials and executive presentations for senior leadership • Influence business decisions in collaboration with product, communications teams and executive leadership

🎯 Requirements

• Bachelor's degree • Previous experience in strategic planning, branding or brand strategy • Experience analyzing metrics and building strategic plans • Ability to translate data into analyses and practical recommendations • Proficiency in Excel and PowerPoint • Analytical mindset with the ability to dive into data and read the broader market context • Strong communication skills and professional presence to interact with different levels of the organization

🏖️ Benefits

• Profit sharing • Food allowance • Meal voucher • Health insurance • Dental insurance • Gympass • Private pension plan • Transportation allowance • Allya • Home-office allowance • Unlimited access to courses from Localiza University • Internal training and development programs • Discounts on vehicle purchases and rentals